These 3 simple landing page changes brought in 58% more donations

By crash | May 11, 2018 | 0 Comments

Conversions are always important. No matter the page, no matter the strategy, the purpose is to convert your audience. But that elusive conversion growth is particularly important when you’re talking about donations to a nonprofit. There, every dollar truly counts. So how can revamping a landing page impact the bottom line? The wrong change can…

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What last night’s Oscars speeches can teach us about how to make people care:

By crash | Mar 6, 2018 | 0 Comments

If last night’s Oscar speech is any indication, more people should be offered a Jet Ski as motivation to choose their words carefully and keep it short. But as costume designer and water-bound Oscar winner Mark Bridges appeared on stage to claim his prize, I found my mind wandering toward a topic that had nothing…

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This is why you should make a big deal about little buttons

By Gabrielle Chevalier | Jan 4, 2018 | 0 Comments

If you want anyone to do anything useful on the web, you have to get them to click a button. And yes, I mean literally anything. But if that’s the case, why don’t people spend more time creating conscientious call to action buttons? “Click here.” “Sign up.” “Learn more.” … All of these are … fine.…

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Your audience doesn’t care about you. Here’s how to engage them anyway.

By Gabrielle Chevalier | Nov 9, 2017 | 0 Comments

Before I joined the marketing world, I was a journalist and editor. And having been both the targeted audience and the target-er, if you’ll allow me to create that word, one thing is clear: Everyone assumes their audience cares. But they don’t. Usually not even a little bit. Obviously, you care about your company’s history…

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That ‘Not secure’ website warning decoded and explained

By crash | Nov 2, 2017 | 0 Comments

Over the past month, you might have noticed that in addition to the little green “Secure” lock and icon you notice on certain websites, Google browsers now have a red warning next to others. The determining factor in that secure vs. not secure notification is something called an SSL. I know what you’re probably thinking: “What…

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Don’t worry: Here’s how to find your domain login info

By crash | Oct 26, 2017 | 0 Comments

If you’ve found this blog, I’m going to guess you are kicking yourself for not realizing how important your domain login info is. But have hope, dear reader! I want to help you find it. First, I just want you to know that you’re not alone. I’ve helped a lot of clients launch a lot…

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It’s about time (literally): How to get better social media engagement

By Gabrielle Chevalier | Oct 19, 2017 | 0 Comments

Social media posting is a numbers game. It’s not just about optimizing the number of times per day you post to different platforms — a recommendation that varies according to what your goals are with your posts, but more on that later — but about exactly what time that information is being shared to your followers.…

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Who loses when you ignore a bad review?

By Gabrielle Chevalier | Oct 12, 2017 | 0 Comments

It’s inevitable. No matter what you do or how hard you try, someone, somewhere, for some reason won’t like you. It was a hard lesson to learn when I was a 6-year-old on the playground and it’s arguably an even harder lesson when you’re a business owner or marketing manager reading a digital review posted…

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Why it’s okay you aren’t seeing your own ads on Google

By crash | Oct 5, 2017 | 0 Comments

Just the other day, I got a call from a client, frustrated and a little frantic, saying “I searched Google and I can’t find my ads. Something’s not working.”  It’s a question we get all too often — and a totally understandable concern. The problem is, Googling your business or product just doesn’t work well. And talking about…

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5 steps for building high quality backlinks for SEO

By crash | Sep 28, 2017 | Comments Off on 5 steps for building high quality backlinks for SEO

Obtaining high-quality backlinks should be an integral part of your SEO strategy. Although Google has cracked down on “link farms” and other black-hat link building methods long ago, backlinks are still important if you want high search engine rankings. What changed is that instead of focusing on the quantity of your backlinks, it’s now crucial…

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