2 Responses

  1. Great Sumit hope you enjoy the book.

  2. Social media marketing is changing the scope of marketing and the way marketer thinks. With the rise in social media marketing, digital marketers have realized that posts related to product or brand would not always get great engagement. In order to get the highest engagement, it is necessary to talk about various tips or tricks of the product. To win social media marketing, it is also necessary to share value added posts that potential consumers would love to engage with, like, or talk about. User engagement is the most important thing in social media marketing. Thus, digital marketers should focus on potential consumers and how the product might benefit them rather than just sales pitching about the brand or product.

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