4 Social Media Tips for a More Efficient Campaign
Social media marketing campaigns tend to use more resources than were stated in the budget. You can market within your means by spending more time planning your campaign carefully. Here are a few of the most important considerations:
Choose the right platform for your audience
Not every social media site is relevant to your target audience. If you mainly market to adults, then you might not find much use in sites not named Facebook or Twitter.
On the other hand, these sites aren’t particularly effective for connecting with younger audiences. According to a recent Business 2 Community article, millennials have been moving away from Facebook in a long-term trend:
“However, Facebook does come with its own set of problems. Changes to Facebook’s algorithms and its move toward paid advertising are a cause for pause for some businesses. Additionally, the younger demographic, arguably the generation marketers with a long view should be targeting, are beginning to pull away a bit from Facebook in favor of other social media platforms.”
If teens and young adults comprise most of your target audience, then you might want to focus more on Snap (recently renamed from Snapchat) and Instagram. These will provide the biggest returns on your investment.
Increase your visibility with social media ads
It’s perfectly normal for businesses to fall short in terms of attracting users with organic methods. The way most social media algorithms are set up, you’ll need some assistance along the way.
An easy way to increase your visibility is to buy social media ads. With these, you can target your market segment and deliver relevant messages. They’re not reliable enough to sustain your traffic on their own, but they’re a great supplement.
Take advantage of new opportunities
When a new social media marketing opportunity arises, you should explore it at the very least. These new ways of communicating with your target audience may save you time and money.
A recent Forbes article talks about the need to stay current with updates on social media. According to the article, businesses can now use certain platforms for customer service and professional communication:
“But now, social media is evolving in new communicative areas. Some platforms are offering means of customer service, increasing the significance and interactivity of exchanges between brands and consumers. Others, like Facebook, are delving into more professional communication. Expect to see more diversity here as more brands catch onto the potential.”
Another example of a new trend is Facebook Live. Sure, you’d have to devote additional resources to preparing and shooting live videos for your social media followers, but it might double your engagement. At the end of the day, the venture could increase your efficiency if executed properly.
It’s not just about leads
Businesses are often shortsighted when it comes to planning social media marketing campaigns. This is what happens when you judge your progress solely in terms of leads.
Yes, one goal of social media marketing is to generate and then convert new leads. But that’s not the only indication of success. If you can improve your brand reputation, increase your brand visibility, establish thought leadership, and get followers to share your original content, then you’ll have a wildly successful campaign.
Do these victories show right away? Maybe not like increases in website traffic and leads do, but they’ll eventually have an effect on your bottom line. These aspects are all important for the long-term relationships you have with your customers. At the end of the day, these matter way more than new leads do.
If you don’t constantly evaluate and revise your social media strategy, it’ll eventually become inefficient. To talk more about social media marketing, or anything else, contact us today.
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