12 Do's and Don'ts of Facebook Social Media Marketing
Most people check Facebook several times a day. People post pictures, keep in touch with friends, and get their news from this social media platform. In a world where Facebook is a part of everyone’s day, it’s become extremely beneficial for companies to use it to advertise. Learn how to create a successful ad on Facebook by reviewing these 12 Do’s and Don’ts of Facebook Social Media Marketing.
1. Do Know Your Audience
This is probably the most important part of your marketing strategy. Targeting a specific audience is one of the biggest benefits of advertising on Facebook. You don’t want to make your ad too broad. Know your audience, and design your ad to appeal to that specific demographic. Facebook offers extremely functional targeting options. You should take advantage of them.
2. Do Include Landing Pages in Your Ads
Facebook has stepped up their game when it comes to helping businesses brand themselves. Landing pages are a great way to show potential customers what your company is about. With Facebook’s landing page, the customer gets information about your company without too many distractions.
3. Do Attract Attention With an Image
An eye-catching image is a perfect way to capture attention. Facebook users scroll through several posts when they look at their news-feed. Often times they overlook many of them because there’s just not enough time to pay attention to everything. Your ad needs to shine through all the distractions and make them pay attention.
4. Do Include a Call to Action
Your ad needs to do more than supply information to a potential customer. Use your ad to motivate them to take action. Make your ad bold, and encourage them to sign up or buy your product.
5. Do Set a Budget
Even when your company is extremely successful financially, you don’t want to throw an unlimited amount of money at an ad that might not work for you. Set a budget, and if the ad does well, you can always increase the budget later.
6. Do Proofread
It’s an obvious part of the process, but some people overlook it. They worry too much about everything else, and proofreading is forgotten. Facebook users will notice grammar and spelling mistakes, and they will point them out in the comment section. You don’t want people focusing on your mistakes, so make sure you proofread before finalizing your ad.
7. Do Be Relevant
Social communication is the lifeblood of Facebook. Your company page shouldn’t seem all business all the time, and neither should your ad. You should have a lighthearted side when on Facebook. Be approachable, and create a connection to your customers. Your ads will increase in popularity if you’re relatable.
8. Don’t Include Too Much Text
Viewers won’t take the time to read a long ad filled with text. You want to hook them in with an image, and just enough information, to get them interested. Your landing or product page will inform them of everything they need to know once they’ve clicked on your ad.
9. Don’t Neglect Your Campaign
Monitor your campaign. You want to know which ads are profitable for your company and which ones aren’t. You don’t want to waste time and money on an ad that’s not beneficial. By monitoring your campaign you’ll also learn which ads are most profitable and why.
10. Don’t Exclude Mobile Users
Make your ad and landing page mobile friendly. Most people check Facebook on their phones, not their desktops. Choosing not to use mobile ad placement is a huge mistake that will exclude a large portion of your potential audience.
11. Don’t Mislead People
This is obvious, but worth stating. Sometimes companies are misleading unintentionally. So, make sure your ad doesn’t send a message you didn’t intend. Be accurate and clear in your ad, otherwise, you’ll lose the trust of anyone who was misled.
12. Don’t Ignore Comments
People are very vocal on Facebook. Valuing your viewer’s input is important and will go a long way to show that you care about your customers. It’s the little things that set you apart from your competition.
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