Have you ever wondered if there was a way to simultaneously push potential clients to your website, increase your web presence, and boost profit? It’s simple… landing pages.
Landing pages are the gateway for prospective clients to learn more about your ongoing campaign (or your business itself) and have the opportunity to make a purchase or inquiry about your products or services.This is why it is key to have an effective, minimal layout that will persuade page visitors to either buy a product or voluntarily give you their contact information.
In this article, you will learn what to do and more importantly, what NOT to do to turn your site guests into buyers.
1. Include a clear call-to-action.
The truth is, the call-to-action should be the only reason you are creating a landing page in the first place. What are you asking the user to do? To buy? To sign up? To give you their email address? Or are you just asking them to look at how pretty the aesthetics of your page are? The page serves as the medium between you and them. A strong, concise call-to-action will make the difference in gaining another page view or making someone excited enough to say “yes” to the question you’re asking.
2. Make sure your design is user-friendly.
If you were to visit a page and only see a form or a product with no explanation, how likely would you be to buy or give them your information? Not very likely. It’s important to introduce what you’re asking of your visitors first and explain why it will benefit them. It’s imperative to your page to place this information above the fold. It will be the FIRST thing they see when they open your page, so be sure it’s compelling.
3. Choose your images and graphics wisely.
This may not seem as significant as your message and layout, but as they say, “a picture is worth a thousand words.” However cheesy that quote may be, the words are still true. By featuring real, authentic images on your landing page, you are reinforcing your credibility, value, and humanity. If you don’t have access to real photos, use stock images that seem less posed and more sincere.
4. KNOW. YOUR. AUDIENCE.
Yes, this point was intentionally typed in all-caps. Knowing your audience is right behind having a call-to-action. If you don’t know your audience, none of this matters. Get to know your audience before creating a landing page if you don’t already. What are their pain points? What will make them have an emotional connection to your message and design? What are they really searching for? Using this information, you can design a page tailored to them and the problems they need answered.
5. Be consistent in branding.
Your business has a brand that someone worked hard to create. Why not maintain that brand? Whether you are aware of this or not, people know you by your logo, by your color palette, and by your fonts. When all are used together, they showcase who your company is and what you represent.
Never underestimate the power of a landing page in your campaigns. They can play a big role in converting visitors to buyers or just fans of your business! When designing your next landing page, keep these five tips and tricks in mind and see how stronger it will perform! Or better yet, we’ll take care of it for you. Talk to us and find out more!