3 Ways to Keep Content Current, Fresh, and Relevant

Is your content putting readers to sleep or does it invigorate, inspire, and invite them to read more? Is your content struggling to make a point? Is it contagious enough to share with others? Every time visitors come to your website they need to know they are going to be met with something new and fresh that they can put their arms around. You will see visitors flock to your site if they believe you have something worth sharing, something relevant to their wants and needs. Search engines reward websites that consistently present new content and penalize those websites that don’t.

User-Created Content

User-created content provides a way for customers to interact directly with your brand. You could include sections for users to provide testimonials and reviews. Create a user-friendly forum where visitors can interact with each other. People become empowered when they participate. But know that not all user-generated content is worth indexing. You could be in danger of Google penalizing you for poorly written content. Consider blocking those sections or pages from the ever-prying eyes of the Google spiders.

For example, consider the campaign that Chobani, the Greek yogurt company implemented a few years ago. Chobani asked loyal customers to share images and videos declaring all the reasons Chobani is the greatest tasting Greek yogurt on the market. The content was shared on the company website and across other advertising mediums. Chobani noted a 225% increase in sales revenue between 2009 and 2010.

Content Aggregation

How’s your website traffic going these days? Maybe your content is lacking in some way. Is your content old and stodgy because you’ve had so little time to update it? Providing exciting, relevant content is a constant challenge. Content that draws people to your site every day is content that enriches daily living in some way. Really Simple Syndication (RSS) feeds could provide a solution. FreshContent.net offers a variety feeds that you can subscribe and add to your website. However, try to subscribe to feeds that highlight the theme of your website. If you have a dating site, think of offering feeds that are useful to the entire dating scene. Dating themes could feature many possibilities.

Check out Johnnylists for more useful feeds you can use on your site.

Content Curation

Content curation is the gathering of data from several locations and then posting it in a central location such as a blog on your website. Content curators seek to identify, select, and share the most relevant content available through as many venues as possible. Such as blogs, videos, images, tweets, etc. By taking the time to select the most relevant content for your market, you are establishing yourself as a trusted expert.

The following points have been gleaned and curated from a well-written and useful article by HubSpot.

Become an expert that visitors and customers rely upon and trust to provide value to their inquiring minds. In fact, if you don’t know all that much about whatever it is you’re selling, then how are you going to answer questions or provide anything of value? It’s impossible because people will see through that charade.

Include slide presentations, images, or video in your blog. This won’t directly influence your search engine ranking but as the search engine algorithms see an increase in user interest and the regular posting of relevant content, your website will see an increase in its page ranking.

Quote inspirational writing by a well-known expert. The presentation could be in the form of an infographic, image, video, or an e-book.

Ask if a case study could be used to prove or disprove a point you want to make.

Don’t hesitate to share the best content relevant to your business, even if it’s from one of your competitors.

Share statistics, charts, and other forms of data to demonstrate and enhance the point you want to make.

Are you taking advantage of creating how-to videos and posting them on YouTube, Vimeo, or other relevant websites?

Above all else, be sure to properly attribute content that you collect and use on your website. Posting duplicated content is the fastest way to lose ground with search engines. However, posting great content that is properly credited to its source is a step toward demonstrating your congenial concern for your customer.

Any questions? Do you need assistance with your digital marketing plan? Is your SEO campaign falling along the wayside? We’re here to help. Contact us for more information.