4 Reasons Why Your Small Business Needs A Landing Page
Landing Pages are the web pages your clients “land on” when browsing the web. By that definition alone, they give a powerful first impression and are the most important pages your visitors will ever see.
Surprisingly, not all businesses get the most out of landing pages or even use them for sales. 44% of clicks for B2B companies go straight to their website’s home page. That’s practical in theory but doesn’t allow the efficiency of a landing page. Even more interesting is the fact that the most-used excuse for not having a landing page is simply a lack of knowledge. Marketing departments and business owners just don’t know where to start. Well, it doesn’t have to be complicated and there’s still time to create landing pages and capture those potential sales.
Here’s why you need a landing page (or two or three) now.
1. Generate More Leads
If there’s one overarching benefit of creating landing pages it’s the ability to repeatedly generate more leads. As a small business, you don’t have extra hours in a day to devote to that. You’re likely operating on overdrive as it is and everyone on your team already wears multiple hats. What if you could automate this one all-important task and save your energy for the projects you love? Once your landing page is up and running, you can let it do the work for you in the background.
2. Put Your Promotions Front and Center
This is your chance to sell, sell, sell. Landing pages can either be linked to your main website or be stand-alone web pages designed to share a specific message or sell a specific product. Either way, a great landing page provides clear copywriting in a clean layout in order to guide your visitor easily through your sales funnel. This is a page dedicated entirely to efficiently providing products and services to your ideal clients. Be transparent about your offerings and connect through language and visuals. Then make a bold call-to-action and your interested visitors will become ideal clients.
3. Analyze Your Audience and Improve Conversion Rates
As landing pages are geared specifically toward gathering leads, they are a great opportunity to review data about those leads. You can see how many visitors click on which links and buttons, what your most popular deals are, and the demographics of each audience. When you have a clearer picture of all the analytics from your landing page, use them as a way to test new copywriting, new sales, and other slight changes that may dramatically improve conversion rates. Your small business depends on converting leads that feel connected to your mission and product or service. Don’t be shy about using this page to connect with that specific audience.
4. Attract Different Audiences for Different Products
Alright, so you’ve got your first landing page all set up. While that’s churning out new leads in the background, it’s time to create more landing pages! The more the merrier. With more landing pages, you can niche down each page to target specific audiences. It’s a simple idea that you’d do in person, so why not implement it online?
Create a landing page for each flagship product or service your small business has to offer. Not only will you create new opportunities to collect an immense about of data on your potential clients, but you’ll also be able to stay in touch with them in a more personalized, meaningful way. As a small business, there’s no better way to keep pace with the digital age than investing in landing pages.
Ready to convert and engage your ideal audience but don’t know where to start? Contact us to learn more about crafting successful landing pages for your small business, or visit our digital marketing page to find out more about how we help businesses of all sizes.