5 Advantages of Pay-Per-Click Campaigns
Pay-per-click marketing is fairly straightforward. A company pays to have its ads featured when people search for certain keywords and a fee is charged every time an ad is clicked, or when an ad has been viewed a certain number of times. These fees can be as little as a penny, but they can also range as high as a few dollars.
Here are 5 Advantages of Pay-Per-Click Campaigns
Advantage #1: Faster Than A Speeding Bullet
It takes time, effort, and a lot of luck to build up your page’s popularity organically. You need to comb through your text for SEO opportunities and select the best images and videos to keep your viewers liking, sharing, and coming back for more. A pay-per-click campaign, on the other hand, gives you a sharp spike of traffic right from the get-go. It is, in a very real way, like putting an adrenaline shot straight into your page views. Even if it only runs for a short period of time, a pay-per-click campaign has immediate, tangible results.
Advantage #2: Highly Targeted
Pay-per-click campaigns aren’t just a random ad you put out on a search engine, hoping for the best. Your ads are attached to very specific search terms, which gives you the ability to target the keywords that your customers are most likely to search for. This helps ensure not only that you get more traffic, but it means the traffic you do get is already looking for the products or services you’re providing. Which means, of course, that you’re more likely to see an increased conversion rate as a result of your pay-per-click ads.
Advantage #3: These Campaigns Offer Increased Reach
Another benefit that comes with a pay-per-click marketing campaign is that you gain the increased reach that comes with the popularity of a given search engine. So, if you choose to use a program like Google AdWords, for example, then you are tapping into the total reach of Google’s network, and all the traffic that comes through its search engine. Even if you have a well-established network and a large base of regular viewers and shoppers, that boost is going to put you well beyond the numbers you normally see. It will also help you reach out to people who wouldn’t have seen you any other way, letting you comb the corners of the Internet.
Advantage #5: You Get Metrics That Matter
Perhaps one of the biggest advantages for a company that’s driven by numbers and data is the metrics that come with a pay-per-click campaign. When you start a campaign, the service that keeps track of your ads makes sure you get all the data you need. You’ll know how often your ads are seen, how often they’re clicked, how many click-backs you get on average, and all the other factors that will let you determine whether your ad campaign is a success, or if it needs further fine-tuning to get to the point where you want it to be. Information is power when it comes to the marketing game, and these numbers can give you a lot of insight into what works, and what doesn’t.
Just because pay-per-click marketing campaigns have advantages over other forms of online advertising, that doesn’t mean they’re easy to manage. If you want help from experienced professionals who will put your campaign into overdrive, all you have to do is contact us today to let us help you.