5 Reasons Your Business Needs A Website That Works
If you’re a new business or one that hasn’t gotten around to creating a website yet, it’s time to build one! If you’re like many businesses, you may already have a website—but there’s no point in having that website if it doesn’t do its job! Your business needs a website, but not just any old webpage. You deserve a website that works for you and benefits your business. If you’re not sure whether you’ve maximized the potential of your site or not, the following tips are for you.
1. Establish Credibility
If your site makes things easier for viewers and performs all the functions that it says it will, your viewers will notice and appreciate the effort you’ve made on your website. If you have a shopping page on your site, make sure your prices are up to date and your shipping is smooth and efficient. If you have contact information on your site, that information needs to be accurate and easy to access.
When a visitor finds all the information and services they need easily on your website, they’ll assume that your business is a competent one, and will trust that you will be able to provide that same high level of service both in-person and online.
2. Encourage Viewers to Act
If your website is attracting visitors but those visitors leave again without engaging with your service or product, your site is not working as well as it could. Your website should be what motivates viewers to buy what you’re selling, which a good website can do with great content, testimonials, and more. If your website isn’t converting the way it should, there are a few simple solutions:
- Check Your Call to Action. Your site should have a prominent, easily understood call to action (and it doesn’t hurt to have more than one!). If you want a viewer to make a purchase or contact your company, tell them so directly. A good call to action is simple and easy.
- Show Your Viewer Their Future Success. Show your readers how your service or product can make them successful, even if that’s just successful in finding a delicious lunch. Your viewers want to succeed, so show them how your product will help them get there!
3. Make Your Businesses Accessible
One of the first things many potential customers will do is search for a product or service online. They’ll use these online search engines to find new businesses, read reviews, and more. If your business doesn’t have a website that works, it’s suddenly invisible to all these potential customers. Worse, these searches will direct potential customers straight to your competitors (who do have highly functional websites!) instead and may drive customers away permanently.
Even if potential customers do find you, they’ll have a much harder time contacting you if you don’t have a strong website. A good website dramatically streamlines the process of connecting customers and businesses through the power of email, chat, and phone options all in one convenient place. A good website can go a long way towards keeping you in touch with your ideal audience!
4. Set the Tone for Your Business
A website that works is a great indicator of what potential and returning customers can expect from your business. Do you want to present your organization as jokey and fun, or more direct and informative? Crafting a particular tone will set you apart from other companies and will help you attract your ideal audience.
If you’re not sure how to begin, start by creating a brand script for your company. A brand script is like a storyline of a novel or a movie: start by explaining how your customer, the main character, can overcome their conflict (any obstacle in the customer’s life) and reach a resolution thanks to your product or service. Writing this story will help you create a tone and will also explain the benefits of your product in an exciting, engaging way.
5. Find New Customers
With Google Analytics, search engine optimization, and other online tools, you can count on your well-designed website to bring new customers that you wouldn’t otherwise be able to reach. When you write on popular subjects or effectively use relevant keywords, you’ll start appearing higher on search results and becoming a more popular entity. Anyone looking for the services or products you offer is much more likely to find you when your website is working with you!
If you’ve never had a website before, this technology gives you the potential to attract a whole new audience, likely one that is younger than your current audience. An influx of younger customers can help with the longevity and relevancy of your business.