5 Simple Tips Local Business Can Use To Improve Their SEO
For local business owners around the world, search engine optimization can be a complicated and confusing topic. There are lots of technical and non-technical aspects that affect where Google ranks your business for search results in your local area. It is important that all business owners whoa re looking to grow their online presence have a general knowledge of SEO, so that you can take some basic steps that should have a huge effect in the long-term. Keep these 5 simple local SEO tips in mind as you create your digital marketing plan:
Never Neglect On-Page Optimization
On-page optimization is often overlooked by local businesses, and it plays a key role in your ability to rank well. Google knows that companies that maintain excellent on-page optimization practices are more likely to provide a positive experience to users. Keep up to date with the latest on-page optimization best practices, and institute them where possible on your own web page.
Build Out Listings on Business Directories
One of the biggest sources that Google uses to ensure that the companies that they rank highly in local searches are business directories. Business directories like Yelp, DexKnows, and others have their own moderation practices. By ensuring that your business is listed on as many local directories as possible you ensure that you are able to reach the widest possible audience, while also improving your search engine rankings.
Encourage and Respond to Customer Reviews
Google places companies that have a lot of positive reviews in higher regard than companies that have received no feedback online. Encourage your customers to leave reviews on relevant platforms like Google and Yelp (without soliciting positive reviews as it violates the terms of service of these platforms), and if you receive a negative review, respond to it in a professional manner. When you receive a large number of positive reviews, Google knows that you are able to deliver on your promises and are more likely to provide a positive result to their users.
Stay Active on Social Media
Google wants to know that the companies that they are sending their users to are active and attentive. Maintaining an active social media presence not only shows Google that your company is active and engaging with your audience, but it will also drive traffic to your website and encourage others to link to you. Although you do not have to maintain an active presence on every social media platform, it is certainly a good idea for you to determine which social media platforms contain discussions with your target audience and start there.
Keep a Valuable and Active Blog
Just like social media, Google sees companies that actively post content related to their industry as a good sign that they provide a legitimate service. By posting content to your blog every week or two, you maintain an active presence, increase your search presence and actively engage with your prospects and customers. When writing your blog, it is important to determine what questions your audience has about your product, industry, or company and answer those questions in a way that is entertaining for your audience. It’s easier said than done, but can pay off extremely well in the future.
Maintaining an active presence online plays a big role in how Google views your company. Ensuring that you have excellent on-page optimization, an established social media presence, and are listed on all of the largest local business directories is a good first few steps toward improving your local SEO and establishing a wider search presence. If you would like to learn more about how we can help your business to grow online, please contact us to schedule your initial consultation with our SEO experts.