5 Social Media Marketing Mistakes You Need To Avoid at All Costs

Social media has been a huge boon to companies both big and small. It’s free to access, provides you all kinds of metrics for tracking your results, and it gives you the ability to reach people your message might otherwise never be seen or heard by. However, making social media marketing work for you is not always easy. Worse, there are pitfalls and snares all along the road. So, if you want to refine your strategy, here are some of the major dangers you need to avoid.

Social Media Marketing Mistakes You Need To Avoid at All Costs

Mistake #1: Trying to Get on Every Platform at Once

On the one hand, it’s true that the louder your social media signal is, the more people are going to see and hear it. However, it’s better to start on a single platform and build a focused audience, than it is to get on a half-dozen platforms where you have to scramble. Social media is a lot like a workout routine. Start small and slow, until you have a feeling for what you can handle. Once you’re sure you can do more, that’s when you expand onto other platforms.

Mistake #2: Too Many Tags

Tagging your content, whether it’s meta tags or hashtags, is how you let people know what category your posts fall into. However, make sure you don’t use irrelevant tags or include a huge list of terms on every post you make. Generally, if you have more than three hashtags, you’re going too far. Pick the terms that are important, and that define your posts in a broad way, and leave it at that. Also, don’t be afraid to leave your hashtags out every now and again.

Mistake #3: Sharing Too Often

Have you ever been at a party, and there’s someone who just won’t stop talking? Even if they’re talking about something really interesting, after a while people just tune out because there’s so much of it. Social media is like that but on a grand scale. Brevity is the soul of wit, and you want to be sure you boil down the important things you have to tell people so you can share them quickly, and easily. It’s always better to make a single, memorable post than to write a dozen of them that just barely float.

Mistake #4: Not Getting Visual

Social media is a very visual medium, and a picture is worth a thousand words. Videos are probably worth ten thousand. That’s important to remember, because if you’re just slinging text onto your page, you’re not going to arrest anyone’s attention as they scroll. Remember, you need to give people something to look at while they’re checking their news feed, and if all you have is a wall of text, they aren’t going to take the time out of their day to read it all. Not unless it’s accompanied by something like an adorable kitten.

Mistake #5: Never Interacting

Your social media pages aren’t billboards, and you shouldn’t treat them as such. They’re places for you to broadcast your message, but they’re also places for your followers to find you, and interact with you. So, don’t shy away from answering comments, and make sure you reply to any messages you receive. Build up a rapport with the people who see and respond to your posts. And, perhaps most important, remember that what you say is going on the record. So, before you respond to something, ask if that response is going to look good six months, or five years, down the line.

If you need more help turning your social media strategy into a game-winning plan, simply contact us today for the latest tips and tricks!

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