5 Tips to Improve Your Social Media Presence
Social media makes it possible for you to present your message to billions of people all around the world instantly. But the ease of social media can also be a drawback—remember that just having a social media account isn’t enough. Your account needs to be engaging, exciting, and give your viewers a reason to follow you.
If you’re not sure how to get started with an active, engaging social media presence, you’re not alone. It can be difficult to hone your social media skills, especially without guidance. If you’re trying to improve your accounts, consider the following tips:
1. Post Regularly
One of the simplest ways to improve your social media presence is to post regularly across all your social media accounts. People notice when social media is updated regularly, and they notice when there are huge gaps between posts. If your social media is stagnant, your viewers won’t trust the information there, since there’s no way to know whether it’s current or not. Worse, they likely won’t bother following your account if they think there’s nothing new to see on it!.
Just like not posting enough can be bad for your brand, so can posting too frequently. Over-posting can flood your followers’ feeds, and can quickly lead to irritation and the inevitable unfollow. Maintain a healthy balance of posting often without going overboard, and your viewers will appreciate the effort.
2. Read and Respond
If you don’t regularly respond to the comments and other forms of engagement on your social media accounts, what are they for? Social media is designed around communication, so take advantage of the opportunity to frequently reach out to your audience and potential customers. Address as many legitimate questions and concerns as possible, across all your social media platforms, and people will take note. When it’s clear that social media is a good way to communicate with you, you’ll see engagement increase!
Communication will also improve when you explicitly tell your audience that you’re open to conversation. Ask your viewers to engage with your posts and present you with their questions and concerns, and people will take you up on your offer.
3. Give Your Followers an Edge
As we mentioned in the above tip, asking your viewers to engage with your account can be a great way to meet your audience. But if your audience doesn’t have questions or concerns, what’s the best call to action you can offer? Try using social media to offer exclusive discounts or contests with prizes for the winner. It’s easy to submit photos, blurbs or videos for small contests through the social media interface, which makes engagement simple, and once people discover that there are unique discounts and benefits to be had through social media engagement, they’ll start following you in bigger numbers to take advantage of what your social media has to offer!
Using your posts to offer incentives means increased engagement, but it also means your viewers will be reading your posts more carefully. Knowing there’s hidden gems in your social media posts makes for more devoted readers.
4. Craft a Strong Tone
One of the biggest differences between successful and unsuccessful social media accounts is tone. While bland, generic posts quickly disappear into the background, companies that have developed a specific tone will always stand out. Maybe you want your business to be known for being witty and funny, or serious and fact-based. Whatever tone best fits your audience, make a concentrated effort to reflect that tone in all of your posts across all of your platforms.
Naturally, it’s much easier to find an effective tone when you know what tone resonates with your ideal audience. Appeal to what they want and expect from your product with a unique, interesting tone, and you’ll see increased engagement in no time.
5. Use Your Resources
Sometimes it feels as though you’re taking shots in the dark when you’re trying to improve your social media presence. Fortunately, there are more tools available than ever to help you understand what’s going right and what’s going wrong with your social media. Analytic tools will tell you who’s engaging with your social media and who isn’t, which can make a huge difference in how you create your posts and manage your accounts.
But it’s not all about analytics. There are services out there that can improve your social media aesthetics, prevalence, and strengthen your posts themselves. If there are aspects of your social media accounts that you struggle to stay on top of, take advantage of all the tools you have available. There are agencies with social media experts out there who can help you maximize the potential of your social media. Don’t hesitate to reach out to them!
At Crash Creative, our motto is to help businesses grow with effective digital marketing. Let one of our social media experts guide your social media in the right direction. Give us a call today!