6 Problems You'll Run Into With a DIY Website
A DIY website might look alright and function well on the surface, but many of them have underlying problems that users will eventually run into. In this blog, we’ll describe the six most common problems we’ve seen with DIY sites:
Holes in the site navigation
Site navigation is directly related to your website’s usability. If users can’t orient themselves on your site by clicking your links, then they’re just going to go right back to Google’s search engine results pages.
The problem here is that navigation always make sense to the person who designs it. But just like getting a friend to proofread your research paper, you should also have someone else look at your website to make sure it has intuitive navigation.
The is a huge problem in regard to lead conversion. No one has time to figure out a site’s navigation on their own. It’s easier to just find a competitor in the industry.
DIY websites are typically very limited in regard to functionality. They don’t take advantage of design features or incorporate any new trends.
While a minimalist design is good, your site also has to engage users. If it’s too plain and too ordinary, then it won’t have any real impact.
Poor site ranking
One of the reasons websites are so important today is because of their relationship with search engine optimization. In order to users to find your business on Google’s SERPs, you need to optimize your site and get a good ranking.
DIY sites don’t typically rank well for a variety of reasons. Businesses don’t usually know what they’re doing with respect to SEO, and there are tons of elements they forget to optimize.
There’s no excuse for not having a mobile-friendly website in 2017. Yet this is often the case with DIY websites.
This Forbes article explains why you have to design with mobile devices in mind:
“The average smartphone’s screen ranges in size from four to six inches, and great mobile design keeps this range in mind. Simply porting your desktop experience to mobile can result in text that is too small or text that is arranged in prohibitively dense blocks, as well as a host of other layout issues.”
On top of that, mobile searches have become more popular than Google searches. DIY websites, however, almost always prioritize desktops and laptops.
Consumers today are more concerned with website security than ever before. This is particularly important if you have an ecommerce site.
DIY sites often skip the whole security thing. But if users aren’t comfortable, then they’re not going to enter their contact or financial information. For this, you need a secure site.
Too much clutter
And finally, a common problem with DIY websites develops over time. It starts with adding a new sidebar menu, then posting your company’s marketing video, then adding your latest social media posts, and then sharing a funny GIF you just found.
Do you see what happens when there’s no one there to challenge the designer? DIY websites tend to get cluttered, and according to this The Next Web article, this can overwhelm users:
“A cluttered home page that is overwhelmed with too much text or too many graphics can chase away potential donors. The homepage is often the first impression the user will have to your structure. It should never be designed at random just to have a presence on the web.”
Like in the case of navigation, you need someone to check your site and provide a fresh perspective. It’s possible that the best way to improve your site design is to just remove all the elements you can afford.
DIY sites have their place in the world wide web, but they’re not the optimal solution for businesses. Their common problems are exactly what drive leads away. To talk more about professional web design, or anything else, contact us today.