6 reasons why digital marketing can help your business grow
Digital marketing can seem overwhelming. With so many platforms, methods, and strategies for getting your brand out there, it can be tempting to gloss over your digital marketing or to let new strategies or opportunities pass by. Why digital marketing? If you want your business to succeed, you can’t afford to ignore it. In any given 48-hour period, 84% of Americans are shopping for something. In over 60% of cases, people start their shopping search online.
If you don’t have a prominent online presence, you’ve shut yourself off from a massive potential audience. If that fact alone isn’t enough to convince you how important a digital marketing strategy can be, consider the following six reasons why you can’t ignore digital marketing.
Know your audience
Digital marketing comes with data and hard numbers, which can do wonders when it comes to understanding your target demographics. This data can tell you the gender, age group, and more of the people who are interacting most with your material. Whether you want to target teenage girls in Iowa or a global audience, digital marketing can help.
You might think you know who your advertising is effectively reaching, but the data can have some surprising results. Knowing how different groups are reacting to your content can make a huge positive change in your marketing and outreach.
Interaction and engagement
Similarly, a good digital marketing strategy will give you the opportunity to connect with your audience in a meaningful way. It also means you’ll be able to advertise and promote your offers in a more effective way that’s directed towards a specific audience.
With email and social media, you’ll have the ability to hear from your customers in real-time, and you’ll have the opportunity to show them that you care about their needs. People respect organizations that treat them as individuals! You’ll have the chance to show your organization’s personality while simultaneously reaching a larger audience.
It’s often said that people will begin to recognize a brand after they’ve come across it seven times. With the number of people who spend time online, by far the fastest and most effective way to get your brand recognized is to represent it well online.
The better your online presence is, the more people will begin to recognize your brand, which inevitably leads to increased sales and online traffic. In fact, 82% of customers prefer brands they recognize. As soon as your brand is familiar enough for people to recognize and trust it, you’ve automatically tapped a larger market.
Without a strong online presence, there’s only so far awareness of your organization can spread. Once you’ve got reliable digital marketing on your side, though, you can literally begin creating awareness of your brand around the world.
You can tap into markets that would be completely inaccessible without good digital marketing, and these new markets might help you grow and change your brand for the better (particularly when combined with fast online communication with your customers!).
When you’re marketing online, you have a whole range of marketing methods at your fingertips. You can use text, video, audio, or even games to reach out to potential customers. This is an excellent opportunity to show the creativity and range of your organization. If you can present an idea in a new, creative way, people will respond to it.
Additionally, different people respond to different marketing methods. A range of advertising strategies—videos, tweets, images, etc.—will reach people who might not respond to text alone. It’s easier than you think to develop these different forms of promotion, and the rewards can be significant!
Why digital marketing should be a priority
To conclude, digital marketing can do incredible things for your brand and overall image. If you don’t have a digital marketing plan, develop one. If you already have a plan, reassess it. Online marketing is constantly developing, and staying on top of changes can make your company stand out among the rest.
If you prefer more traditional marketing methods, don’t let this discourage you. In fact, digital marketing can be a useful tool in directing people towards your physical store or your more standard forms of customer communication. When you make digital marketing work for you and your business model, you can experience benefits without changing the things you love about your organization!