6 ways to update your website in 2020
There’s never a better time than now to improve your website. No matter how good your content or sleek your web design is, it’s vital to always be in touch with your website. Keeping your links, pages, and content current and relevant is what keeps your viewers engaged and builds trust in your brand. Keeping every aspect of your website constantly updated can seem overwhelming, which is why it helps to break the work down to its most important elements.
What does your audience think?
You know your website well, but only from behind the scenes. It’s often difficult for a website creator to understand exactly what a customer experiences on their site. Fortunately, it’s easy to get this information: ask them!
Consider adding a chat or forum function to your website, if it’s a natural fit. Sending email surveys or including polls on your website can also be an easy way to learn what your audience thinks about your site, and whether it’s working for them. Your website is built to help customers, so keep in touch with them regularly to make sure it’s doing its job.
Does everything still work?
Just like your website is constantly updating, so is everyone else’s. These updates can affect your own page in several different ways, from text to images.
If you link to any other site, check them frequently to make sure you aren’t sending your viewers to dead ends.
Reread your content regularly to make sure it’s not outdated or incorrect.
Double check your images to make sure they load correctly and fit your website format on both PC and mobile platforms.
Essentially, regularly running an eye over your website, including links, images, and content itself can go a long way towards keeping your site functional and user-friendly. Regularly checking your website will also help you know that site like the back of your hand, which can come in handy when answering customer questions and implementing future changes.
Is it time to create new content?
There’s no hard timeline for when content becomes stale, but remember that few articles last forever. Trust your instincts. If it’s been a while since you’ve made any changes, go through your old articles and update them, or write new content entirely.
New content means new ways to engage your audience, and opportunities to reach out to viewers who don’t know about your services yet. Keeping content updated can be tiring, but when that content is well-written, up to date, and useful, the benefits will be worth the time you invest.
Can A/B testing help you?
A/B testing is a great way to learn how to best appeal to your audience. Essentially, you create two different versions of something—article titles, calls to action, graphics, and more—and implement an A/B testing strategy so that every viewer will randomly be shown one of your two versions.
Soon, you’ll have the data to determine which of these options elicits a greater response from your viewers. Does option A bring more people to your sales page, or option B? Even if you only use this strategy for a brief period of time, it can teach you a lot about what your viewers are interested in. It’s a great way to refresh your page and make sure you’re giving your audience what they want.
What is your competition doing?
If you’re looking for a good way to freshen up your site, see what other sites in your field are doing. Getting a thorough understanding of how others in the industry have shaped their web pages can inspire creativity and give you the motivation you need to make exciting changes.
Specific tools exist that will allow you to see the web traffic of other sites, including which articles and pages on a given site are most successful. Overall, understanding the competition is a great way to learn what other people are doing in your industry, how it’s being received, and whether it’s working.
Are your keywords current?
No matter how much research you put into your initial keywords, they are likely to change. Those old, well-researched words might have done great things for you in the past, but if you’ve gone a long time without updating them, they’re likely offering you diminishing returns. It’s time to update those keywords and start reaping new benefits.
Check your site’s main keywords. Using tools like Google Keyword Planner, KWFinder, and others can make that process much easier. From there, it’s just a matter of sifting through your old content and replacing your old keywords with new ones. Remember, a simple find-and-replace won’t cut it; if your keywords don’t fit naturally, your viewers will notice.