7 Common Web Design Mistakes to Avoid
Most companies think that if they have a website their online presence is in the right direction. In most cases, that is true but only if the website is done right. Potential customers will naturally trust a website that is easy to use, up-to-date and looks professional. Unfortunately, the other side of the coin is that when your web design isn’t up to the standards of your competitors, your company can quickly get left behind and overlooked.
As long as you know what to avoid, web design can be extremely simple. Below we’ve listed 7 common web design mistakes that can be entirely avoidable. Understanding these mistakes on what not to do can give your website a major advantage in the competitive world of digital marketing.
1. No Clear CTA
Your CTA, or call to action, is one of the MOST important parts of your website. Your CTA is the final takeaway; it’s what you want your readers to do or remember when they leave your site. A CTA is at its best when it is concise and completely clear and understandable. Having a CTA with too many words or overly flowery language will only bury what should be a simple message. Keep your CTA short and clear, and you’ll see more results.
2. Web Design Clutter
It can be tempting to show off your grasp of graphics and interfaces, but keep aesthetics at the forefront of your web design decision-making. A simple look and clear format will make it easier for your readers to see and understand your message, which is the entire purpose of your site. A cluttered site can hide your message and turn viewers away.
3. Website Speeds
It’s a good idea to keep your website up to speed in more ways than one. If your website can’t operate at high internet speeds, viewers will click away before the page even finishes loading. In this day and age, people expect instant information when they access a website. If yours can’t provide those speeds then many viewers won’t bother waiting to see what kind of content you have to offer.
4. No SEO/Analytics
If you’re not using SEO, or search engine optimization, you’re wasting an advantage. Good SEO can dramatically improve your web traffic by placing your website much higher up on search engines. Customers who are searching for topics related to your site will be able to find your page much more easily with SEO. The analytics that goes along with SEO is key to understanding your audience and will allow you to customize your content for that audience.
5. Design Flaws
You need a professional with a thorough understanding of good online aesthetics when you’re finalizing your website. Small things like font choice, color usage, and general style will give your audience a fixed first impression of your website. Make sure your website uses attractive, current design choices, so your viewers will feel as though they can trust your website immediately and will enjoy clicking through to see what else you have to offer.
6. Lack of Information
As obvious as this sounds, people come to your website for information. They want to learn more about your company, how they can contact you, what you can offer them, and why they should choose your goods or services over any others. You may think you have a beautiful and highly functional website, but if it doesn’t offer your viewers the information they need it’s impossible for your website to do its job properly.
7. Irregular Updates
The internet is constantly updating, which means your website needs to do the same. If readers notice that your content never changes, or that your last blog post was in 2018, many of them will assume that your information might no longer be up to date, or that your website is dead. People are reluctant to trust what could be outdated information, which can quickly drive them away from your website if it isn’t updated regularly.
Build a Great Website by Knowing What Not to Do
With these tips in mind, you’ll find that it’s much easier to create and maintain a highly interactive and useful website that will benefit random viewers and regular customers alike. By making sure that your website has all the simple things are taken care of—aesthetics, information, CTA, and more—you’ll have a website that is easy to care for and easy to use.
If your website isn’t making you money, it’s broken. At Crash Creative, we build websites that work having all this in mind. If you have any questions, concerns, or need some assistance designing (or re-designing) a website give us a call!