8 Ways Customer Relationship Management Gets You More Sales

If you’re struggling to find or maintain your leads, try shifting your focus. Prioritizing customer relationship management, or CRM, can provide all kinds of new benefits and make new leads that much more attainable. To learn more about the concrete ways CRM can help your business, read on and we’ll share the 8 ways a customer relationship manager fills your sales pipeline.

1. Maintain a database of contacts

With a CRM on your side, you can store all your prospective contacts and other information in a single, centralized database. The beauty of a primary database is that you’ll be able to manage all information through one location, and cross-team access is easier than ever. No one on your team will have to waste time hunting through old documents or files when all the relevant information is so easily available.

2. Streamline and automate administrative tasks

Administrative tasks may not feel as though they have a direct impact on your leads and sales, but these little jobs can pile up and slowly eat away at your day. With CRM, you’ll be able to free up valuable time by streamlining or even automating these tasks entirely. If you dread tasks like data entry, saving contact information, and searching through emails, let a CRM take care of it!


If you’re unsure of what CRM to look into, as HubSpot Partners we recommend starting here


3. Manage all communication with customers

CRMs make it possible to track and understand every aspect of a buyer’s process, from emails to phone calls and beyond. You and your team will have fast, up-to-date information on which buyers could benefit from further contact, and where each individual is in the buying stage. You’ll never have to wonder whether you’ve already given a contact the information they requested; a CRM will let you know immediately.

4. Quickly segment customers

One of the best ways to manage your customers, both current and potential, is to organize them by category. Done manually, this can be a long, difficult process. With a CRM, you can segment your customers almost instantly by whatever category works best for you, whether that’s deal stage, size of organization, geographic location, or something else entirely. You’ll be able to customize and manage your communications much more easily when your customers are organized and easy to understand.

5. Track customer engagement

A customer with high levels of engagement is more likely to read your posts, buy your products, and stay loyal to your brand. By tracking engagement levels on a customer-by-customer basis, you’ll be able to get a good sense of who your most interested potential customers are. You’ll be able to reward them for their interest and loyalty, and you’ll build a stronger client base as a result. A CRM makes it easy to see your customers’ engagement levels in an easy-to-understand format, so you can get started building relationships right away.

6. Automate reporting and forecasting

Reporting your current numbers and forecasting for the future are important parts of any business, but can be difficult or time-consuming to attempt manually. When a CRM has the necessary data, it can automate reporting and forecasting efficiently. Rather than guessing at what your numbers are or where they’ll be in the future, you can begin building a data-based strategy around those numbers and see your business grow as a result.

7. Scale your sales processes

Once you’ve got a CRM in place that has data on your leads, prospects, customers and more, you can begin to look at which methods are working and which aren’t. If you’ve got a sales process with promising numbers that hasn’t been getting much attention, you can shift your focus to this process to help it grow naturally. Similarly, if you’ve been emphasizing a specific strategy but the numbers just aren’t there to support it, you can gradually shift your resources to another method.

8. Grow your CRM and grow your company

A good CRM organization will work closely with your business to make growth a reality. You’ll be able to understand and interpret your data to make smart, data-based business decisions. A CRM is also designed to grow alongside your business, so you won’t have to worry about changing software down the line. A good CRM will be able to manage your data and help you grow now and in the future.


We are Hubspot partners because we are passionate about the benefits CRM can offer to businesses of all kinds. We’ll be there to help you manage and use the technology that will help you get a better understanding of the inner workings of your business. You’ll be able to streamline tasks, organize your data, and gain new leads, and we’re excited to be there to help you!

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