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Posts by Brian Chaney

The Art of Creating Search Engine Friendly Content

What does it mean to optimize content? How is that done? Search engines relish well-organized content. And so do your readers. Captivate an audience with clearly defined topics and ideas in the headings and sub-headings. Signal to the reader what lies ahead in each paragraph. Add images and videos with a purpose. All content is…

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4 Pay Per Click Advertising Myths That Need to Go Away

PPC is perhaps the most misunderstood aspect of online marketing. In this blog, we’ll go over a few popular myths surrounding the practice, explain why they’re unfounded, and then describe the reality of the situation: “SEO and PPC are substitutes” Has anyone ever told you that you can only invest either in SEO or PPC? Well if…

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5 Social Media Hacks For Succeeding at Facebook Marketing

Just because the social media giant Facebook has unarguably seen competition from other platforms such as Instagram and SnapChat doesn’t mean it’s off the grid. On the contrary. Facebook is just as relevant as ever which means it should be just as relevant to businesses who implement digital marketing strategies. In this post, we will…

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Brand Management: How To Stay True To It As You Grow

Picture this: Your small startup with an equally small set of employees and  customers has now grown. More people want to work for you and your customer base is larger. This means changing some things to keep up. Perhaps it’s hiring more people, using different tactics to bring potential customers in (more focus on social media…

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How to Attract Donors to Your Nonprofit Organization

With more than 1.5 million registered nonprofits in the United States, many organizations struggle to attract donors. Whether you run a public charity, private foundation or any other nonprofit, donations keep your organization afloat. Without them, you may have to close your doors and abandon your mission. So, how can you attract donors to your…

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Why Would Hackers Target MY Website?

This is a question I hear a lot, especially from new or potential clients. Why would someone want to hack MY website? And I know what they’re thinking: The image they’ve usually conjured up is a 30-something sitting in his mother’s basement, eating leftover pizza, triumphing over his hack of the Smith Law Firm website…

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New Season New Leads: 4 Social Media Trends for Spring 2017 and How They Will Help Skyrocket Your Business in 2017

We are now well into 2017, spring is springing and the industry is already naming its favorite trends to watch for the coming months. (That’s us, marketers, for you. Give us a few months into the calendar and we’ll help you sell next year’s Christmas tree before you even make it to Easter.) From new products coming from your current social favorites to…

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Six Easy Ways to Boost Your Employee’s Productivity

There’s a lot of reasons someone’s productivity may decrease. Everyone experiences days when they just want to curl up on the couch and watch their favorite TV series or read a good book. On those days when people want to do nothing, it’s hard for them to put a lot into their work. If an employee feels unseen…

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Web design tips to increase website engagement

What is the most important factor in web design? Initially, many businesses are looking for the “Wow Factor,” an amazing looking website that is memorable and conveys their message. However, your website is not a roadside billboard. When everything is said and done, the purpose of your website is generating sales and quote requests. Therefore, an extremely impressive look is only…

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