pivot your business

The spread of Covid-19 is unlike anything we’ve experienced in modern times. It’s turned business models around the world upside down, and the unpredictability of it has created a volatile, sometimes frightening work environment. While Covid-19 might be a bigger emergency than what you’ve dealt with before, don’t let it intimidate you. The steps you…

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ideas for blog posts

Regularly producing content—particularly content that’s well-written and relevant to your audience—is hard. At some point, everyone experiences writer’s block. Everyone’s had the questions running through their head: Is this topic interesting? Have I already written on this subject? Will my audience care about this idea? It can easily get overwhelming. Fortunately, there are a few…

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seo myths

Marketing is important. And in the increasingly complex world of SEO use, link building, and content writing, it often feels like that’s the only unchanging fact you can count on. There are constantly myths swirling around about how to best present yourself and your product, especially when it comes to SEO usage. If you want…

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ways to update your website

There’s never a better time than now to improve your website. No matter how good your content or sleek your web design is, it’s vital to always be in touch with your website. Keeping your links, pages, and content current and relevant is what keeps your viewers engaged and builds trust in your brand. Keeping…

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Marketing KPIs

A KPI, or key performance indicator, is as important as it sounds, as it gives you the ability to monitor your company’s growth and development. With KPIs, you can see what’s working and what isn’t. As a result, knowing your KPIs inside and out can do wonders for your organization as a whole, and can…

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Launchpad Websites

It’s a question that many people don’t think about until they’re sitting down to create a website: how many pages does this website need? While it depends on what kind of business you’re trying to promote, a launchpad website is a flexible website platform that works well for websites of all kinds. What is a…

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reasons you should be advertising

Every business owner knows that advertising is helpful, but far fewer people understand exactly what it is that makes advertising such a benefit. Effective advertising is more than just a colorful mascot or a jingle on TV. When you sit down to think about it, you can outline a real list of reasons to get…

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coronavirus marketing

With the coronavirus fear hitting a fever pitch in the world, businesses HAVE to be planning on how this crisis will impact their businesses short to medium term. I’ve been watching the news, talking to business owners and marketing directors, and uncertainty is the theme. What can you do to limit the impact on your…

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marketing strategy consultant

Big or small, a company needs a marketing strategy. With a good marketing strategy in place, your organization will have realistic goals to reach towards and a definite plan to move forward. However, creating a marketing strategy can be difficult. If it’s not your area of expertise, it’s all too easy to unintentionally create goals…

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