Content Marketing

People understand that movies and books are only as good as their storytelling, why do we forget this with content marketing? Without compelling characters or an interesting plot, why would someone invest their time in that story? At face value, the content on your website might not seem comparable to Star Wars or The Lord…

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digital marketing agency

The digital marketer you choose to work with can have a real effect on how your organization is perceived by potential customers. Choosing the right one matters! When you’re trying to determine whether a specific digital marketing agency is right for you, asking the following questions can help you get a solid understanding of their…

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If you aren’t taking advantage of Facebook as an advertising platform, you’re missing out on millions of potential new customers. You might hear different reasons why people haven’t bothered to run Facebook ads, whether that’s because they’ve decided to focus more on other social media platforms or because they believe Facebook doesn’t appeal to their…

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The best marketing strategies are constantly shifting, and email marketing is no different. As certified HubSpot partners, we have experience in creating email marketing strategies that work for a 2020 audience, and we’re excited to be able to share them with you. 1. Offer Value These days, giving a personal email address to a business…

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Few things are as frustrating as struggling to gain new leads when you’ve got something great to offer potential customers. Fortunately, you’ve got plenty of resources on your side for whatever service or product you specialize in. Following a few lead generation tips can make a huge difference in your promotional efforts and your sales…

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pivot your business

The spread of Covid-19 is unlike anything we’ve experienced in modern times but we still need to make money so it’s time to pivot your business. It’s turned business models around the world upside down, and the unpredictability of it has created a volatile, sometimes frightening work environment. While Covid-19 might be a bigger emergency…

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ideas for blog posts

Regularly producing content—particularly content that’s well-written and relevant to your audience—is hard and it’s easy to run out of ideas for blog posts. At some point, everyone experiences writer’s block. Everyone’s had the questions running through their head: Is this topic interesting? Have I already written on this subject? Will my audience care about this…

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seo myths

Marketing is important. And in the increasingly complex world of SEO use, link building, and content writing, it often feels like that’s the only unchanging fact you can count on. There are constantly myths swirling around about how to best present yourself and your product, especially when it comes to SEO usage. If you want…

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ways to update your website

There’s never a better time than now to improve your website. No matter how good your content or sleek your web design is, it’s vital to always be in touch with your website. Keeping your links, pages, and content current and relevant is what keeps your viewers engaged and builds trust in your brand. Keeping…

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Marketing KPIs

A KPI, or key performance indicator, is as important as it sounds, as it gives you the ability to monitor your company’s growth and development. With KPIs, you can see what’s working and what isn’t. As a result, knowing your KPIs inside and out can do wonders for your organization as a whole, and can…

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