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Posts by Brian Chaney

Who is the #1 company for Chattanooga SEO?

Best Chattanooga SEO Company

There are so many services that offer SEO, but if you want local Chattanooga SEO it can become even more complicated.  Can someone local do as good of a job as someone in New York or Chicago?  Of course, but there are several things to understand to make sure you don’t waste precious marketing dollars.…

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How To Connect With Your Audience Through Your Website

How To Connect With Your Audience Through Your Website

A lot of agencies only focus on design when building a client’s website. Don’t get us wrong, we love designing beautiful websites, but the most important part of a website is the message. A business could have an interactive, modern, and entrancing website but that’s not the point. Ultimately, the purpose of a website should…

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Perks Of A Dog-Friendly Office

Perks Of A Dog-Friendly Office

At Crash, we set ourselves apart from other companies in many ways, but our favorite involves friendly, furry best friends… Allowing dogs to roam free in our office makes the work day more entertaining and fun! Sometimes we get too focused on marketing campaigns or website builds that we forget to take a minute to…

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How (Low-Budget) Video Adds Authenticity To Your Brand

How (Low-Budget) Video Adds Authenticity To Your Brand

It’s 2019. And it seems like everywhere we go online, we are bombarded with clever words, photoshopped images, and flawless graphics, all competing for our attention. One of the most frequently asked questions our clients want to know is, “How do we not get lost on Social Media?” Our answer? Video. Showing real people and…

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4 Pay-Per-Click Marketing Myths that Need to Go Away

4 Pay-Per-Click Marketing Myths that Need to Go Away

Pay-per-click (PPC) is perhaps the most misunderstood aspect of online marketing. In this blog, we’ll go over a few popular myths surrounding the practice, explain why they’re unfounded, and then describe the reality of the situation: “SEO and PPC are substitutes” Has anyone ever told you that you can only invest either in SEO or PPC?…

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The Art of Creating Search Engine Friendly Content

The Art of Creating Search Engine Friendly Content

What does it mean to optimize content? How is that done? Search engines relish well-organized content. And so do your readers. Captivate an audience with clearly defined topics and ideas in the headings and sub-headings. Signal to the reader what lies ahead in each paragraph. Add images and videos with a purpose. All content is storytelling…

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Why You Should Make a Big Deal About Little Buttons

Why You Should Make a Big Deal About Little Buttons

If you want anyone to do anything useful on the web, you have to get them to click a button. And yes, we mean literally anything. But if that’s the case, why don’t people spend more time creating conscientious call to action buttons? “Click here.” “Sign up.” “Learn more.” … All of these are … fine. They’re…

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These 3 Simple Landing Page Changes Brought in 58% More Donations

These 3 Simple Landing Page Changes Brought in 58% More Donations

Conversions are always important. No matter the page, no matter the strategy, the purpose is to convert your audience. But that elusive conversion growth is particularly important when you’re talking about donations to a nonprofit. There, every dollar truly counts. So how can revamping a landing page impact the bottom line? The wrong change can obviously wreak…

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