Posts by Brian Chaney
5 Content Marketing Tips To Connect With Your Customers
People understand that movies and books are only as good as their storytelling, why do we forget this with content marketing? Without compelling characters or an interesting plot, why would someone invest their time in that story? At face value, the content on your website might not seem comparable to Star Wars or The Lord…
Read MoreHow to Hire a Digital Marketing Agency [10 Questions to Ask]
The digital marketer you choose to work with can have a real effect on how your organization is perceived by potential customers. Choosing the right one matters! When you’re trying to determine whether a specific digital marketing agency is right for you, asking the following questions can help you get a solid understanding of their…
Read MoreStill Underestimating Facebook Ads in 2020?
If you aren’t taking advantage of Facebook as an advertising platform, you’re missing out on millions of potential new customers. You might hear different reasons why people haven’t bothered to run Facebook ads, whether that’s because they’ve decided to focus more on other social media platforms or because they believe Facebook doesn’t appeal to their…
Read MoreThe Secret to Effective Email Marketing in 2020
The best marketing strategies are constantly shifting, and email marketing is no different. As certified HubSpot partners, we have experience in creating email marketing strategies that work for a 2020 audience, and we’re excited to be able to share them with you. 1. Offer Value These days, giving a personal email address to a business…
Read MoreNeed New Leads? [5 Lead Generation Tips]
Few things are as frustrating as struggling to gain new leads when you’ve got something great to offer potential customers. Fortunately, you’ve got plenty of resources on your side for whatever service or product you specialize in. Following a few lead generation tips can make a huge difference in your promotional efforts and your sales…
Read More7 ways to pivot your business during a crisis
The spread of Covid-19 is unlike anything we’ve experienced in modern times but we still need to make money so it’s time to pivot your business. It’s turned business models around the world upside down, and the unpredictability of it has created a volatile, sometimes frightening work environment. While Covid-19 might be a bigger emergency…
Read More8 ways to come up with ideas for blog posts
Regularly producing content—particularly content that’s well-written and relevant to your audience—is hard and it’s easy to run out of ideas for blog posts. At some point, everyone experiences writer’s block. Everyone’s had the questions running through their head: Is this topic interesting? Have I already written on this subject? Will my audience care about this…
Read More10 Marketing KPIs your business should be tracking
A KPI, or key performance indicator, is as important as it sounds, as it gives you the ability to monitor your company’s growth and development. With KPIs, you can see what’s working and what isn’t. As a result, knowing your KPIs inside and out can do wonders for your organization as a whole, and can…
Read MoreRethinking web design using Launchpad Websites
It’s a question that many people don’t think about until they’re sitting down to create a website: how many pages does this website need? While it depends on what kind of business you’re trying to promote, a launchpad website is a flexible website platform that works well for websites of all kinds. What is a…
Read More4 top project management features to look for in your next system
A project management system is designed to take on all aspects of your project, from goal-setting to collaboration software and more. You need your system to work as well as your in-person team does, so it improves your process rather than hampering it. If you can make sure your system has the following traits, you’re…
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