Gabrielle Chevalier

This is why you should make a big deal about little buttons

This is why you should make a big deal about little buttons

If you want anyone to do anything useful on the web, you have to get them to click a button. […]

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Your audience doesn’t care about you. Here’s how to engage them anyway.

Your audience doesn’t care about you. Here’s how to engage them anyway.

Before I joined the marketing world, I was a journalist and editor. And having been both the targeted audience and […]

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It’s about time (literally): How to get better social media engagement

It’s about time (literally): How to get better social media engagement

Social media posting is a numbers game. It’s not just about optimizing the number of times per day you post […]

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Who loses when you ignore a bad review?

Who loses when you ignore a bad review?

It’s inevitable. No matter what you do or how hard you try, someone, somewhere, for some reason won’t like you. […]

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6 reasons your copy is falling flat and failing your readers

6 reasons your copy is falling flat and failing your readers

“Why’d you have to go and make things so complicated?” I crooned along with Avril Lavigne in my middle school […]

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