Marketing

Who loses when you ignore a bad review?

It’s inevitable. No matter what you do or how hard you try, someone, somewhere, for some reason won’t like you. It was a hard lesson to learn when I was a 6-year-old on the playground and it’s arguably an even harder lesson when you’re a business owner or marketing manager reading a digital review posted…

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5 steps for building high quality backlinks for SEO

Obtaining high-quality backlinks should be an integral part of your SEO strategy. Although Google has cracked down on “link farms” and other black-hat link building methods long ago, backlinks are still important if you want high search engine rankings. What changed is that instead of focusing on the quantity of your backlinks, it’s now crucial…

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Tech watch: Are you paying attention to the right trends?

Consumer technology is moving at a faster rate than ever before. Moreover, these innovations have changed —and are continuing to change — the way businesses market to consumers. Technology trends involving mobile phones, voice command devices, and intelligent personal assistants, transform the way businesses are engaging with consumers because they have to in order to remain relevant. Digital…

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3 Ways to Keep Content Current, Fresh, and Relevant

Is your content putting readers to sleep or does it invigorate, inspire, and invite them to read more? Is your content struggling to make a point? Is it contagious enough to share with others? Every time visitors come to your website they need to know they are going to be met with something new and…

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5 Tips for Creating High Converting Mobile PPC Campaigns

Mobile pay-per-click ads are a goldmine if you’re looking for cheap high-converting traffic with a high return on investment. First of all, you face less competition, simply because most marketers don’t bother spending the time to create highly optimized mobile PPC campaigns. Less competition means lower costs, allowing you to bid for keywords that would…

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5 Social Media Hacks For Succeeding at Facebook Marketing

Just because the social media giant Facebook has unarguably seen competition from other platforms such as Instagram and SnapChat doesn’t mean it’s off the grid. On the contrary. Facebook is just as relevant as ever which means it should be just as relevant to businesses who implement digital marketing strategies. In this post, we will…

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How to Attract Donors to Your Nonprofit Organization

With more than 1.5 million registered nonprofits in the United States, many organizations struggle to attract donors. Whether you run a public charity, private foundation or any other nonprofit, donations keep your organization afloat. Without them, you may have to close your doors and abandon your mission. So, how can you attract donors to your…

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