The Value of Calls to Action in Your Web Design

Every website needs call to action buttons. In some scenarios, that’s obvious: if you want your audience to donate to your cause, letting them know exactly how to do that (and where to click) helps you direct your traffic toward your donation pages. But in reality, calls to action play a far greater role in…

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Why Would Hackers Target MY Website?

This is a question I hear a lot, especially from new or potential clients. Why would someone want to hack MY website? And I know what they’re thinking: The image they’ve usually conjured up is a 30-something sitting in his mother’s basement, eating leftover pizza, triumphing over his hack of the Smith Law Firm website…

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Web design tips to increase website engagement

What is the most important factor in web design? Initially, many businesses are looking for the “Wow Factor,” an amazing looking website that is memorable and conveys their message. However, your website is not a roadside billboard. When everything is said and done, the purpose of your website is generating sales and quote requests. Therefore, an extremely impressive look is only…

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Simple Interface + Captivating Imagery = Solid Web Design

Website design is for many like that of a blank canvas. It is daunting. It is baffling. And most of all, it is exciting! There are so many possibilities out there for designing a captivating website, that most people simply don’t know where to start. Never fear! Here are the top five priorities to keep…

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The 3 Options for Mobile-Friendly Web Design

Is your website mobile-friendly? Smartphones and tablets have smaller screens than traditional desktop computers. A typical desktop computer renders in 1024 x 768 resolution, whereas a mobile device renders in 320 x 480 resolution. To compensate for this difference, webmasters must use a special mobile-friendly design configuration; otherwise, mobile visitors may encounter disproportionate graphics, links, text…

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Web Design Tips to Attract New Customers

Your website is the prime component of your online marketing. Therefore, the ultimate goal of web design is to attract new customers, keep their attention, and move them to act. This to true if you have a business-to-consumer (B2C) model or a business-to-business (B2B) model. How is your website performing? There are many online articles…

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How to Add Social Media to Web Design

Are you looking to add social media to your web design? Statistics show that 76 percent of internet-using Americans adults and 65 percent of all Americans adults are using social media. They use these networks to find and share information about everything from news and politics to health and parenting. Therefore, it was no shock when search…

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Using Social Proof and Web Design to Drive Sales

For many, social proof seems new and limited to social media engagement. However, have you even driven by a McDonald’s and seen their “Billions Served” sign? Did you ever watch those old home shopping networks? They would always show how many of a handy-dandy gadget sold, and the number was always moving up. This is…

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Search Engine Optimization Do's and Don'ts

Where does your website rank in Google for its target keyword? The higher a site ranks in the search engines, the more traffic it receives. Internet users typically click listings on the first search results page, so if your website is two or three pages deep it won’t receive much traffic. While there’s no sure-fire way…

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10 Outdated Web Design Trends that don’t work in 2020

outdated web design trends

Are you using outdated web design trends? Many of us cringe when we look back at what we use to wear back in the day, our old hairstyles, or even that we thought lime-green was a great color for a kitchen. What do you think of a used car salesman wearing a 1970s polyester leisure…

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