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How to Jump the Competition with Blogging

Use your blog to elevate your brand! When you’re writing an engaging blog, you’ll have a voice that can stand out even among the best and most organized competitors. Blogs aren’t just blocks of text for your viewers to scroll through—a good blog will show off your values, your sense of humor, and your ability to be creative in a new medium. Don’t be afraid to use pictures and videos generously in your blog. 

Believe it or not, blogging is relatively rare for businesses and organizations to have, let alone popular, well-performing ones. It makes sense, then, that if you’ve got a good blog you’ll stand out. Even if you’ve never tried blogging before and aren’t sure where to begin, all it takes is a good starting point and a few guidelines to start seeing increased customer engagement and better awareness of your brand.

Engage with Your Readers

Blogs are the perfect opportunity to have a conversation with your audience. Keep this in mind, and avoid falling into the trap of predictable, formulaic posts. “Blogging is a conversation, not a code,” according to Mike Butcher, and we tend to agree. Don’t be afraid to use tips or very general outlines to start a good conversation, but don’t rely on them too heavily; your audience will recognize and appreciate organic content.

Today, there’s an incredible amount of technology designed to collect your blog data and present it in an appealing way. You’ll have no excuse not knowing who is reading your posts, what demographics engage with your content the most, and which populations don’t have much connection with your blog at all. With this information, you’ve got everything you need to start improving your posts. Take note of who is reading your posts, who isn’t, and start tailoring your content to keep your current audience and attract any part of the population that hasn’t been drawn in yet.

Even if you’ve got a loyal reader base, don’t take them for granted. If you start straying from the kind of material your audience likes, it’s very easy for them to find a new blog that they can rely on for the content they need. It’s good to experiment with new topics and writing styles, but don’t forget to stay true to your base—there’s a lot of other blogs out there they can turn to if they feel like you’ve forgotten them!

Blog Regularly

We’ve all been there: you’ve just discovered a great YouTube channel, an interesting article, or an engaging online magazine. You’re excited to see more, but when you visit the homepage, you discover that there haven’t been any updates or new posts for months, or even years. If you’re like most people, you’ll feel disappointed, leave the page, and quickly forget about it. 

According to a recent article, 30% of digital agencies have no blog of any kind. Of the few companies that post on their blogs, 36% of them only post a few times a year, and only 7% post once a week or more. You can imagine how frustrating this is for your audience if they’re genuinely interested in your brand and what you have to say.

Just like discovering a dead blog or website can be frustrating and disappointing, finding an interesting new source of media that updates regularly is exciting. Commit to posting regularly on your blog, even if you aren’t flooded with traffic right away, and you’ll discover that the best benefits of a blog can only come once you’re in a habit of posting regularly. You’ll develop your writing abilities, your message will reach farther, and your audience will feel as though they know you better with every blog post. Casual readers and viewers are much more likely to remain loyal to a brand they feel like they know well, and regular blog posting can make that difference!

Use Your Resources

Maybe you aren’t a writer, and maybe no one on your team considers themselves one either. Believe it or not, that’s no reason not to blog! There are plenty of professional services out there that can bring a great blog to life on your behalf. Crash Creative is a company that specializes in helping you develop and promote clear brand messaging. After meeting with Crash Creative, you’ll have the knowledge and tools you need to promote your message through your blog. 

Crash Creative isn’t limited to clear brand messaging—they can help you improve your blog in all kinds of ways. Along with Crash Creative, there are dozens of other companies that can help you write better content, catchier headlines, and more. Blogging may not be a natural fit for your strengths, but that doesn’t have to slow you down. By using a professional blogging service to help your blog get off the ground, you and your team will be free to focus on what you do best and you’ll still get a high-quality blog. 

When you’re shopping for a company that can help your blog, identify your own strengths and weaknesses and find a company that can complement your natural abilities. For example, if you’re struggling to convey the tone you want your business to have, find a service that has a diverse writing style and can write your pieces in whatever tone you need. Thanks to these external sources, you can resolve any major—or minor!—flaws in your blog.

The Takeaway

When you blog, you’re in control of how your audience views your organization. Whether you want to present a professional, technical blog, or a more lighthearted one, you can improve your readers’ relationship with your company. And remember—not many companies blog regularly or particularly well, so by writing regular, high-quality content, you will stand out. Use your blog to keep in touch with your audience. Read and respond to their comments, and you’ll be surprised at how strong your connection can be. 

Finally, remember your resources. There are dozens of professional services available, and each of them has something different to offer your blog. Whether you’re interested in using your blog to promote sales or just to provide entertaining content to your audience, there’s a service out there that can help you. If you need help implementing an effective sales funnel on your website, visit us at itscrash.com to schedule a free consultation. We are excited to help you increase your traffic and increase the reach of your message!

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