Let’s face it: most businesses don’t run a blog because they like writing. They do it because they want to get a better page ranking in Google’s search engine results pages. In this blog, we’ll describe the steps you need to take to make your blog an SEO hit.
Post often enough
Have you ever wondered why blogs became so important in the first place? Sure, you know they’re good for SEO, but do you know why?
Blogs are easy to update. All you have to do is create a new post, type in some text, format it, and you’re done. It’s not like you’re writing a thesis or shooting a marketing video.
And that’s the beauty of blogs. Google’s search engine wants to see that your site is active, and writing blogs is the easiest way to do that. According to this Entrepreneur article, as long as you post often and your content is good, you’ll do just fine:
“I’d argue that the most important thing for a new SEO strategy to take off is a high-quality, regular content-marketing campaign. Aim to produce at least two new posts every week, covering topics that are relevant to your readers, and providing detailed, helpful information that your competitors haven’t already covered.”
Of course, don’t post so often that your content quality drops. There’s a balance to be kept here.
Integrate your strategy into your content
You don’t just sit down at a computer, open up a text editor, and start typing. To create effective content, you need to think about its design.
This Search Engine Land article explains why. According to the article, businesses should consider SEO and social media before they start writing:
“In combination, organic search, social and content help brands achieve their goals and objectives. Creating high-quality content with SEO in mind from the beginning boosts search visibility. That great content can then be further amplified via social media, which creates demand you can later harvest via search.”
That is, assuming that getting a better page ranking and engaging social media followers are two of your goals. It’s possible to create great content that just doesn’t have a worthwhile marketing impact. When this happens, it’s usually because businesses didn’t consider their audiences and goals before they started writing.
Another great thing about blogs is that there are so many elements you can optimize for search engines. You can optimize the body of your content, for example, by including your keywords.
Moreover, you can optimize your titles and links for Google’s search algorithm as well. For titles, it’s recommended to include your keyword early and consider how the first 65 characters will look, since that’s what will show up in Google’s SERPs.
In addition, this Forbes article suggests optimizing your images as well. You can do this by formatting your pictures and adding titles that are relevant to your content, according to the article:
“When you properly format your images and title them with phrasing relevant to the content of each respective image, they’ll have a chance at showing up for a related image search in search engines. Basically, your goal here would be to increase visibility of your brand and traffic to your site by having your site’s images listed more frequently in Google image searches.”
Will this guarantee you a top spot in Google’s SERPs? Probably not, but it doesn’t hurt to try. The point is that you can increase your odds by optimizing every single element you have control over.
If you’re like most businesses, there’s no point in keeping a blog if you don’t optimize it for search engines. To talk more about SEO, or anything else, contact us today.