Majestic Stone: A Case Study

Why a one-page website doesn't convert site visitors into customers

About Majestic Stone

Majestic Stone has a number of quarries in the Dayton, Tennessee area. For over 20 years, Majestic Stone has been quarrying some of the finest natural Tennessee flagstone in the region and they've built up a great reputation in the Chattanooga area and surrounding cities as well.

majestic stone action image

The Problems:

One Page

The website was very clean and modern but was only one page

Missing Gallery

They didn't have a gallery to show their stone products or projects

No Search

Majestic Stone needed to be optimized correctly for search engines

How Did We Solve Them?

Added Pages

Having a one page website poses a few problems for your potential customers: you don't have much room for content, search engines aren't able to recognize different parts of the same page, and you rely on the customers to search out for information. Overall, it isn't the best user experience. We added pages and provided less work for the site visitor.

screen shot of majestic stone website
screen shot of majestic stone projects page

Showcased Products & Projects

Majestic Stone produces beautiful, natural stone and takes on a lot of fun projects. Why shouldn't these be on the website? Adding easy to use photo galleries to the site makes it easy for users to look through their products and both residential and commercial projects!

Utilized SEO

Search engine optimization is something not a lot of people take advantage of. It's free and Google will show users your content if it's relevant and beneficial. Adding keyword targeting, inbound links, and blog content can easily help you be recognized through a search engine.

screen shot of majestic stone blog on website

Are you ready to take your business to the next level?

We will analyze your homepage for free and give you suggestions on headlines, sub-headlines, a clear call-to-action, and how to improve the health of your homepage!

team happy from great results