Need New Leads? [5 Lead Generation Tips]
Few things are as frustrating as struggling to gain new leads when you’ve got something great to offer potential customers. Fortunately, you’ve got plenty of resources on your side for whatever service or product you specialize in. Following a few lead generation tips can make a huge difference in your promotional efforts and your sales as a result!
1. How well do you know your customer? Let’s start there.
It’s common knowledge that the better you know your audience, the more customizable your content can become. All too often, companies are so focused on their own story and their own products that they neglect the work of truly knowing their customer, which can easily lead to wasting time and money.
Take the time to find your ideal customer, what are they consuming online? What are their interests? Dig deep, what challenges and frustrations are holding them back that your product/service could solve? Knowing the answers to these questions will not just help with targeting paid ads but will shape the way you speak to your customers throughout all of your marketing and sales efforts. Digital Marketer has excellent tools for this.
Empathy is a huge part of sales. If you do not know your customer, how will you empathize with them and lead them to your solution? This may be the most important of the lead generation tips, if your selling to the wrong customer, your sale will not succeed.
2. Now, let’s talk strategy
When you’re creating your business plan, think of a funnel. A funnel—wide at the top and narrow at the bottom—is a useful visual for capturing your audience’s attention and turning that into sales. The widest part of the funnel is awareness. Creating awareness of your brand, service, or product is always the first step in lead generation. This is the broadest form of lead generation, and should be what catches and holds a potential customer’s eye.
Every funnel strategy is a little different, but generally, as the funnel narrows, awareness transitions to interest, decision, and then action. The most effective business strategy is one that can guide a casual viewer through these stages, getting slightly more specific with each step.
3. Ready to talk about lead magnets?
A lead magnet means free content that your audience can use. Depending on your line of work, this content could be a free trial period, a webinar, access to research, an event they can attend, and beyond. When done properly, lead magnets give your customers a tangible benefit while also encouraging them to continue working with you to receive more of those benefits.
Including lead magnet content in your funnel strategy can be the difference between a disinterested customer and a committed one. Sharing your resources and giving potential customers the opportunity to get as much hands-on knowledge as possible before they feel any pressure to commit to your product shows a level of openness that people respond to.
4. Landing pages are important!
Even if your primary business is conducted through a physical location, consider your landing page the face of your company. The number of customers who do research online before going to a physical store is constantly increasing, and that means your online competition is constantly increasing too.
You might be asking yourself “I already have a website, why on earth do I need a landing page?”. While websites are helpful and necessary, landing pages have the unique ability to showcase only one product/service and direct the potential customer to take one specific action. Sending a potential customer to your home page means that they can get distracted with all the things to look at, or, even worse, become overwhelmed and click out.
A well-built landing page is guaranteed to turn more visitors into customers at a faster rate than any website homepage, try it out and see!
5. When your customer is ready, have a direct call to action!
A call to action means giving your customer the smoothest possible route to getting your product. It may seem obvious, but many sites make it overly complicated to do basic actions like subscribing or making a purchase. It’s an all-too-easy way to put off customers, but it’s an easy fix!
It’s always a good idea to end a page with a call to action, and if it’s natural, you can include these calls to action in the body of your text as well. Make them obvious. If you’re offering a free seminar, write as much, and include a link to the signup page. If you’ve done your job well and a customer is interested, they’ll actively be looking for a way to get engaged, and a clear call to action provides that.
There are a lot of lead generation tips all over the web, but these are the ones we’ve seen the best results from. Excited to see results but need help getting there? We’d love to chat, click here to learn more.