Why Your Online Business Needs a Blog

It’s easy to understand why having an online store is important to the success of a business – but what about a blog? What purpose do blogs serve?

For businesses, having a blog adds content of interest for fans and followers, and it’s free advertising for your own products. For example, a co-op that sells fruits and veggies can easily create a healthy recipe blog. A bike shop can chronicle it’s employee’s bike adventures and give tips on bike maintenance. A physician practice can blog about general health tips and disease prevention. Find your business’s niche of expertise and write away!

Here are some benefits of blogging:

Website Traffic + New Customers = Sales

Blogging about interesting topics can drive new customers to your page. For example, if you’re posting the best recipe for blueberry muffins, your readers will quickly find that you also sell state-of-the-art baking dishes on your website. They’ll be escorted to order online by the end of the post that they’re reading. Readers who may have originally searched for a recipe are soon turned into potential customers of your product.

­Increasing your SEO

SEO, or Search Engine Optimization, is essentially the technique that makes your website or product show up first on a Google search. When you blog about your product or service, you’re enriching the content on your website. You can tag specific keywords into your blog posts and enrich your “searchability.” When keywords are attached to your posts, it’s easier for readers to be directed to your content. Thus, you’re more likely to be #1 on a Google search.

­Positioning your brand as an industry leader

People like to know that they’re not just buying a product, they’re buying the best product. They’re not just hiring out for a service, they’re looking for the best in the industry. By blogging, you show that you have expertise in an area. A hair salon that blogs frequently, posting before-and-after pictures of clients and writing about hair conferences and further trainings shows that they’re not only competent in their industry, they’re passionate and way above par.

Developing better customer relationships

Customers like to be heard. They also like to see the inner workings of a company. Blogs provide a platform for both of these desires. Customers get a glimpse into your business or your personal life through a blog, and they’re also able to provide comments and feedback on the content you post.

So, where do I go from here?

A good blog requires relative consistency, solid content, and a bit of creativity. Try writing 4 articles at the beginning of the month and then release them one at a time throughout the month. Or, try creating your own process! Leave us a comment below and let us know how you manage your blog. 

If you need help starting your company’s blog or are looking for better strategies to engage your customers and drive your sales, check out the work we’re doing at Crash Creative and consider reaching out to us!

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