Pay Per Click Marketing Takes Commitment
Many businesses have already tried, or have considered trying, pay per click marketing. Companies like Google and Facebook, offer highly advanced tools that enable marketers to launch dynamic and targeted marketing campaigns, with a few clicks of the mouse. To be truly successful with PPC (Pay Per Click) advertising, you need to commit yourself to a lengthy period of testing and modification, but if your products and services are sellers, you will increase sales.
In The Beginning
The important thing to remember about launching a PPC campaign using a tool like Google Adwords is: You need to commit to a few months of trials before actually seeing results. Google makes it extremely easy to search and bid on topics and keywords relevant to your products and services, and you can go as far as targeting languages, locations, and even device types.
Your most important data for improving the performance of your pay per click campaigns will come after you receive click-throughs (users who click on your ad and visit your site). Once you are receiving visitors to your site from an ad, you will be able to track the performance of keywords, products, and you’ll gain other valuable demographic information, so you can optimize your campaign for better performance.
Sticking With It
Creating a good campaign takes patience and commitment. People often abandon the idea of pay per click advertising, because they become overwhelmed with data from the campaigns, and don’t see any return on investment. The fact is, if your ads are driving traffic to your site, it is probably worth sticking with the campaign, and learning why you aren’t seeing the results you want.
Sometimes, very simple things can make all of the difference, but it takes time and an open mind to figure out what to change. As we’ve already mentioned, your PPC ads are yours to modify and change whenever you’d like. You can enable and disable an ad at your leisure, while you research the data you’ve gained from the ads, as well as look internally at your website and the offerings you’re promoting.
The Freedom To Create
You have the ability to be very creative, and test different headlines and content within pay per click ads that you setup. Creating A/B tests, or testing differing content centered around the same product, is a great way to focus on what your customers and prospects are responding to.
As we’ve said, your advertisements are not always the problem, and sometimes the pages you are directing users toward need improvement. Developing a good landing page that converts visitors into customers, or is successful in having them take action, also requires dedication. Just as you can test your ads’ content for effectiveness, you can try different things with your landing pages, and monitor results. Your creativity is important.
Moving Forward With PPC Advertising
After you’ve considered the different platforms where you want to target audiences, you can begin to think about what content you’d be best promoting to people. Do you want more people to enter your sales pipeline via contact forms on your site? Would you like people to call into a specific phone number when they reach a page on your website? Do you want to convert visitors into sales? These are the types of questions that will enable you to begin building a foundation for a successful PPC campaign.
Digital marketing is not for every business, but most can benefit from the information we’ve discussed above. We hope you’ll take a few minutes to read over this article, and find out more about how we help businesses on our digital marketing page!