effective email marketing

4 Quick Tips for Effective Email Marketing

If you are looking to sell your products, create leads, and draw thousands of people to your website, the fastest way is through email. Facebook, Google, and other marketing methods are great, but effective email marketing can be a game-changer for most businesses!

Effective Email Marketing always includes a hook

We all know there are plenty of scammers and viruses that also use email. Because of this, the most important thing is to have your customers, or potential customers, see your emails as valuable, interesting, and safe. 

Here are a few ways to hook a reader from the subject line alone:

  • Establish a reputable brand name, so viewers will know just from seeing your name that the email isn’t a scam, and will be worth their time.
  • Make an effort to have a witty, memorable subject line; don’t just type the first thing that comes to mind.
  • If your email is offering a sale or discount, put it in your subject line! Nothing catches a customer’s attention like potential savings.

What’s in your body?

Once someone has opened your email, you will often only have a few seconds to hold their attention. With such a limited amount of time, every word in the body of your email counts! 

Make the most of your window of opportunity with the following:

  • Get to the point quickly. If you have a sale or a particular item you think will interest your audience, say what it is immediately!
  • Don’t make your viewers scroll through large, unnecessary images first. Effective email marketing uses visuals in moderation to support your text, not to replace it. 
  • Tell the person what it is that you want them to do next. In many cases, you’ll want them to visit your website or make a purchase. The easier this is to do, the more success you’ll have.
  • Always include a direct link to your website, sale item, social media, and more. Make connecting with your company and learning more as easy as possible. Remember, you are the one who wants them, not the other way around.

Make an offer

If you want users to go to your website or online store, consider offering email-based incentives like these: 

  • Give something away to the first five hundred people who reply to your email. 
  • Offer half off the first item they buy because they’re on your email list. 
  • Provide free gifts for referring your products to their friends. These referrals can bring new traffic and new eyes to your site!
  • Consider making all of these offers ‘limited time only’; it will increase the sense of urgency, and convince more people to get involved.

Any kind of offer will increase your website traffic, as well as your chances of making a sale. When these offers are email-specific, people are more likely to stay engaged with your emails and they’re more likely to tell their friends to join your email list as well! 

Don’t forget…

There are a few extra considerations to keep in mind when you’re sending your emails. Maintaining email etiquette can go a long way with your viewers. 

  • Make sure that it is easy for the person to unsubscribe from your emails. It sounds counterintuitive, but people will appreciate the straightforwardness. Nothing is more irritating than being unable to subscribe from an email service you don’t want.
  • Let your readers know that your contact information is safe with you; you aren’t passing it out to other companies or services.
  • Next to the unsubscribe button, put in an email address, phone number, and/or social media links in case they would like to get in touch with you. Ease of access is important.
  • Don’t use attachments; nobody is going to open them. Everyone is too afraid of getting a virus. Include all your content in the body of your email.
  • Always remember to invite the person to add you to their contact list. It’s a more personal way to communicate with your customers, and you will be sure that your emails are making it to the email inbox and not their spam folder.
  • If you need some ideas for email marketing, check out HubSpot’s article with several great ideas here.

Effective email marketing has the potential to do more for your brand than almost any other kind of marketing. By keeping a few basic rules in mind, you can successfully reach out to the people on your email list and increase your web traffic at the same time.

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