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Search Engine Optimization: 5 Tips for Higher Rankings

While the exact number remains unknown, some sources claim that Google processes more than 4 billion searches every day. This isn’t a trend that’s going away anytime soon, either. As the Mountain View company continues to enhance its search results, more and more people are choosing Google as their preferred search engine.

Business owners can leverage the power of Google by maintaining a search ranking for their target keywords. The higher your website ranks in Google, the more traffic it will receive. And this traffic usually translates into sales/conversions. So, check out the following search engine optimization (SEO) tips to boost your site’s ranking.

#1) Target Short-Tail Keywords

The first step towards SEO is choosing your target keywords. In other words, for which keywords do you want your site to rank? Webmasters often the make mistake of choosing generic, long-tail keywords, believing they yield more traffic. While long-tail keywords usually have more searches, they also have more competition — much more competition. Use the Adwords Keyword Planner to identify relevant short-tail keywords with less competition.

#2) Custom Title Tag and Meta Description

Give each page on your website a custom title tag and meta description. The title tag should accurately describe the page’s content in 60 or fewer characters for maximum visibility, including one or more of your target keywords when possible. The meta description is a longer description of the page’s content, with most search engines displaying up to 150 characters.

#3) Create Stellar Content

Arguably, one of the single most influential factor in determining a website’s search ranking is content quality. In Google’s own words, creating high-quality quality is “the single most important thing” webmasters can do. The search engine giant goes on to say that high-quality content attracts visitors while also encouraging other websites to link to your site.

Here are some tips on how to create stellar, SEO-focused content that search engines love:

  • Only include target keywords in your content when it provides value to the end user.
  • Don’t clutter text together. You can improve the readability of text by breaking into several small sections, separated by sub-headings.
  • Focus on quality over quantity. A single well-researched and written web article is far more valuable than a dozen poorly written, low-quality articles.
  • Enhance your content with images. According to JeffBullas, articles with images receive 94% more pageviews.
  • Remember, text isn’t the only form of web-based content. Other content ideas include video, photo galleries, Q&A’s, interviews with industry professionals, infographics, how-to guides and slideshows.

#4) Make it Mobile

Mobile compatibility is no longer something that webmasters can ignore, especially if you want to achieve a top search ranking. A recent comScore report found that more people use mobile devices to access the Internet than desktops. Furthermore, both Google and Bing have said they use mobile compatibility as a ranking factor.

You can learn more about designing mobile-friendly websites by checking out this help article published by Google. The search engine giant recommends using a responsive web design when designing a mobile-friendly site.

#5) Backlinks

According to Moz, backlinks were the most influential broad search ranking factor in 2015. If dozens of authoritative, relevant websites are linking to your site, Google will view your site as being popular, in which case you’ll have an easier time climbing the search rankings.

This doesn’t necessarily mean that you’ll achieve a top search ranking by building massive amounts of backlinks. Google places an emphasis on quality and relevance over quantity when gauging a website’s backlinks. So, try attracting backlinks from websites that are closely related to your niche.

Can’t find your website listed in the search engines for its target keywords? Contact us today to learn more about our industry-leading SEO and SEM services.

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