SEO Basics 101 – 5 Simple Things Any Business Can Do To Improve their SEO
As a business that is looking to expand your online presence, you likely have heard a lot about search engine optimization. For many businesses, search engine optimization provides the largest return of any of their online marketing activities. It allows you to reach new audiences, sell more product, and expand the reach of your business to other platforms that otherwise would have been neglected.
However, it is an unfortunate fact that many business owners do not have a solid understanding of the basic principles of SEO. Often, new business owners will either under or overestimate the amount of time and work that goes into optimizing a website. Luckily, there are few simple steps that any business owner can take to ensure that their website is popularly optimized.
Link to Your Own Pages When Relevant
One of the easiest and most overlooked ways to improve the optimization of your website is to link to your own pages when it is relevant within the text of your page. Far too often, businesses think that there is some big secret to optimizing a website, when in reality proper optimization is mostly just following a few basic best practices. Try not to put too much undue strain on yourself, or cause any stress.
Link to your own pages throughout the text of the other pages of your website, whenever a relevant phrases used. This will not only help Google to find all of the pages on your website, but will ensure that the authority scores of each page flow to the next page, increasing the chances that your inner pages will rank highly in search engines.
Promote Your Website Organically
Although many people focus on building back links to improve their search engine optimization efforts, one of the best things that you can do to improve your ranking in search engines is to just promote your website organically. By taking part in discussions on popular community forums, giving interviews to other blogs, reaching out to people that are discussing aspects of your industry, and generally being a part of the discussion online, you will build back links to your website that will have a huge impact on your ranking in search engines.
Taking part in community discussions is perhaps the most straightforward way for a business that is just getting started with search engine optimization to begin building back links to their website. Every time you link to your own website on a social network, forum, or common section of another website, Google will see that link and know that your website is a relevant part of discussions that impact your industry.
Interview or Mention Industry Leaders Who Can Link To You
Another great tip for those that are looking to improve their search engine optimization is to simply mention or link to other industry leaders that can link back to your website. By mentioning them, you greatly increase your chances of them mentioning you. When they do, this is an excellent back link that will surely improve your standing in search engines, and doing this multiple times can get you several high profile links from leaders within your industry. This will also help you to network and develop relationships with those people in the long run as well.
If you are interested in learning more about search engine optimization and how it could potentially help your business to expand your online presence and increase sales, please contact us today to schedule your initial consultation with our search engine optimization experts. Will examine your website and company, and put together a custom search engine optimization plan that helps you to grow your online presence and increase your digital marketing returns.