Still Underestimating Facebook Ads in 2020?
If you aren’t taking advantage of Facebook as an advertising platform, you’re missing out on millions of potential new customers. You might hear different reasons why people haven’t bothered to run Facebook ads, whether that’s because they’ve decided to focus more on other social media platforms or because they believe Facebook doesn’t appeal to their ideal audience.
At the end of the day, however, Facebook has enough users—and enough information about those users—to make advertising not only widespread but incredibly customizable. Facebook advertising has the potential to make a world of difference for your company and your marketing efforts, regardless of what your organization does or what audience you’re looking for.
The number one reason that Facebook has such effective targeting is the sheer size of its user base. Facebook has over 1.6 billion users worldwide. No matter who your ideal audience is, odds are that a significant number of them are on Facebook. Facebook also collects a staggering amount of personal data from its users, which means that ads posted on this platform are specifically designed to reach their intended audience. With Facebook ads, you’ll have an enormous potential customer base, and Facebook will do the work for you when it comes to identifying the individuals who are most likely to be interested in your product.
Even if you have a very specific product or a very small target audience, Facebook has the resources to help you connect with the people who would be most interested. These resources will also cut out a lot of the stress and headache of making sure your advertisements land. Facebook has years of experience in directing advertisements to receptive audiences, and you can easily take advantage of that.
Facebook ads work for all businesses (even B2B!)
There’s a common misconception that Facebook ads aren’t worth it for B2B companies. But with over a billion users, there are absolutely going to be managers, salespeople, and other professionals with an eye out for catchy advertisements. These individuals might be more prevalent on LinkedIn, but they likely have a Facebook, too, and they’re not going to ignore great ads. That might be why 91 percent of B2B marketers agree that social media marketing has brought their organization positive exposure.
B2B ads on Facebook can be used for the same range of purposes as they would be on other platforms, including raising awareness, conducting sales and promotions, and providing free trials. There are comprehensive lists of Facebook ad examples from every kind of industry in case you need inspiration on how to best manage your B2B specific ads. Facebook’s targeting methods will help you out here as well; any professionals who might be interested in your advertisements are much more likely to see them than they would be on other platforms.
Facebook ads for all customers
No matter who your target audience is or what stage of the business funnel they might be in, Facebook can send them the specific ad they need. When you advertise on Facebook, you can even use Facebook Pixel to get a more in-depth understanding of your audience. You can track your Facebook ad conversions, optimize your ads, create target audiences for your future efforts, and even get information on how to best remarket to potential customers who have taken some kind of action on your page.
Facebook makes it easy to understand your audience and get your message out to them. Whether they don’t know anything about your product or are considering making a purchase, you can give them the materials that are most relevant to them. You’ll get a solid grasp on what your customers are interested in and what their motivations are, which will make your marketing much more effective both now and in the future.
Facebook has benefits for organizations of all kinds
If you’re not currently advertising on Facebook, reconsider. Facebook advertising has the potential to give your advertising efforts a huge step up. If you’re looking for a broader client base, there’s no bigger, more easily available audience than Facebook’s 1.6 billion users. Even if your audience or product is very specific, you can make great use of Facebook’s algorithms to connect with the people you need.
If you’re excited about Facebook ads but need help jumping in, check out what we are doing to help our customers run successful and profitable campaigns here.