Tips for Finding the Best Keywords

Search engine optimization is something that more and more people are becoming aware of, and if you want to make sure that your business is getting the attention that it needs, it is something that you need to pay attention to. SEO involves making use of the search engines to help people find you. If you can make your business or your service more attractive to the search engines, they will lead more people to you. How can you make sure that your business is choosing the right words to optimize?

Start With Keyword Suggestion Tools
When you are looking for the best words to use on your site, think about looking up a keyword suggestion tool. There are a number of great tools that allow you to learn more about the various keywords out there, and the nice part is that many of them are free or available for a very small amount of money. You can type in the service or product that you provide, and then you can get a long list of results. One great keyword tool to use is Google’s Adwords Keyword Tool. This tool analyzes your website and suggests new keywords for you. This is a great choice when you are looking at getting the right kind of traffic to your site.

Do Some Brainstorming
Although there are some fantastic tools out there that allow you to generate your own lists of keywords, remember that there is nothing quite like the human imagination. Sit down, and consider what you would be looking for if you were searching for your own service. For example, if you are someone who offers a pre-cooked meal delivery service, you will find that aside from a listing of food, you should consider keywords like “delicious lunch,” “amazing dinnner” and “mouthwatering breakfast.” Remember that inserting associated keywords can help people find you very quickly. Not everyone on the Internet knows exactly what they are searching for, so help them out.

Get Specific
When you are looking at a list of possible keywords, you will discover that the more specific you get, the better. You will likely find that the more general keywords that you have picked up are going to be sprinkled through your site as a matter of course. If you are selling organic baby clothing, all three words will wind up on your site fairly often. What you need to remember is that specificity is the key to improving your ratings. Things like “bamboo baby clothing” or “unbleached baby clothing” are things that need to end up on your site.

Long Tail
The search engines are playing a higher priority on long-tail keywords these days. The search algorithm has changed to the point where long tail keywords are in high demand, and one of the great things about that is that it allows you to compete very well with people who dominating the market. If you are a smaller business, your skill has always been in providing people with small and specific services that they cannot get anywhere else. Search out long-tail keywords by thinking about the short phrases that you use to describe your business and go from there.

Singular and Plural
In many cases, it is still important to have both singular and plural versions of the keywords on your page. Search engines will still parse the words “chocolate” and “chocolates” as two different words. Do not think that you can get away with a fairly low amount of text on your site. Think of your text as the meat of your site, and use both plural and singular versions of your most important key words. This can make a huge difference to how your SEO campaign goes.

The More the Merrier
Across the board, you will find that it is far, far better to have more words than less. SEO experts refer to this strategy as a buckshot approach, where you cast your net very wide and see what it will catch you. If you have the time and the resources to use all of the words you find, do so!

Take a moment to think about where your search engine optimization efforts should be. There are so many great tips for you to use, so pick one and get started.

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