Your New SEO Gameplan
As an online marketer, you’ve heard of search engine optimization, also known as SEO. The idea is that using certain popular words or phrases in your content will make that content show up more regularly across online search engines, and you’ll get more web traffic in response. Since these viewers are already interested in your style of content, you’re more likely to have interested readers as well!
SEO is great in theory, but it’s not always clear how to get started with effective SEO strategies. What words or phrases will boost your results? How often should you use those words? Can you use them in a way that feels natural? Are they interesting? With an SEO gameplan, you won’t have to stress about figuring out the answers—you’ll already have them. Build your SEO gameplan now, and you can start experiencing the benefits almost immediately.
Why is SEO so Important for Your Success?
With SEO, your website has new potential. Without SEO, it’s much harder for your site to fulfill its purpose of being read and shared. As Ravinder Bharti said, “A website without SEO is like a vehicle without fuel.” Without SEO, you can have every other part of your site assembled and ready for action, but you might never have the chance to get it off the ground. There are countless websites and services online, and you can’t just sit back and expect an audience to find your website without any help or guidance. SEO makes it possible to connect with your audience naturally and easily.
Once you’ve developed your SEO plan, you’ll naturally have a better understanding of your audience as well. SEO development means focusing on the words and phrases that are important to your viewers, which can be one of the best ways to understand where your viewers are coming from and what matters to them. You might be surprised by what you learn! SEO has the potential to not only improve your content but to make your product and organization itself more appealing to customers.
SEO Tells a Story
If SEO isn’t inherently interesting to you, look at it as a way to tell the story of your brand. As other websites can attest, at its core your SEO plan comes down to a summary of you, your products, your competitors, and your customers. Your content will naturally address all of these points, which means you’ll be describing yourself and your product while also tapping into the benefits of high-ranking keywords and phrases.
A story is only as good as the way that it’s told. You’ll find that some SEO keywords and phrases are harder to use than others, and will require a little creativity to fit smoothly into your content. We’ve all been turned off by awkward or clunky writing in the past, and stuffing keywords into your content without making an effort to include them naturally will feel the same to your readers. No one wants to read content that feels like it only exists to push keywords. It can be challenging to write pieces that feel authentic while still hitting all your keywords, but all it takes is a little practice. There are also dozens of professional services online that can help you create great content if you need some extra help.
What Makes Up Good SEO?
There’s more to good SEO than just key phrases, and it’s important to understand what other SEO elements you need to include in your plan. Every professional service defines SEO a little differently, but when you work with Crash Creative, you can expect all of these SEO benefits:
- Monthly SEO plans. This goal-based planning session will make sure your organization is constantly working towards a better SEO process. Rather than letting your SEO plans get stale, you’ll always be striving to meet new goals and improve your services through a friendly monthly meeting.
- Weekly team communication. We’ve found that regular communication is crucial to help your team understand what is and isn’t working in their SEO efforts. When SEO is part of your weekly schedule, your team will always have it in mind. Your SEO will stay current and you won’t miss out on any small opportunities to improve your plan.
- Consistent keyword monitoring. This is a particularly useful benefit if you and your team don’t have a background in SEO but are still interested in its benefits. When you’ve got a team of SEO professionals monitoring your keywords for you, your team can focus on what they do best and still have some of the best SEO available.
- Current SEO strategies and ideas. Just like the internet, SEO is always changing. Your SEO monitoring team will be able to tell you what keywords and phrases are rising or falling in popularity, so you can work confidently knowing that you have the best and most recent methods and strategies.
- Monthly reports. These monthly reports will show you the successes and potential problems of your SEO strategy. When you combine these big picture meetings with the more detail-oriented weekly meetings, you can create a truly comprehensive overview of your SEO strategy to date.
No two companies will offer identical SEO services, but it’s a good idea to have a frame of reference when you’re shopping for SEO services. If you use a professional SEO service, sit down with them in advance and discuss what benefits they can offer. Are they right for you? There’s a company out there that can offer any SEO service you need, so don’t feel like you need to settle for a service that doesn’t quite fit your standards.
SEO doesn’t need to be dry and technical. View it as a way to tell the story of your brand, and a creative way to answer your customer’s questions and concerns about your industry. If SEO still isn’t something that comes naturally to you, remember there are all kinds of SEO services ready and waiting to make your content stand out.
Any organization or brand can benefit from an SEO gameplan, no matter what their product or service is. With good SEO, you’ll have increased web traffic, a better relationship with your audience, and a way to tell your story. You can find your ideal audience faster than ever with an SEO plan you can rely on.